MIDDLE/JUNIOR MANAGEMENT POSITION – DIGITAL MARKETING

Our Client, a Karachi based company, seeks to appoint experienced professionals for the following role:

Custodian of Company's digital ecosystem. Leads the corporate website, mobile apps and social media across all product portfolios — retail fuels, LPG, lubricants, Company Card, non-fuel retail and B2B — to grow reach, engagement and conversion through media buying, SEO and an always-on content engine, while guaranteeing that official fuel and LPG prices are published accurately and on time across every company digital touchpoint.

• →Digital Strategy – Develop and execute the annual digital plan for the company brand and each product portfolio, aligned with brand and business objectives; advise management on digital opportunities, risks and emerging trends.
• →Website & Mobile Apps – Own the corporate website, product microsites and company mobile apps end to end — roadmap, UX, content accuracy, uptime, security and app store presence — in partnership with IT and development vendors.
• →Fuel & LPG Price Updates – Publish government-notified fuel prices and OGRA-notified LPG prices accurately on the website, apps, social media, Google Business profiles and all relevant listings before the effective time; maintain strict confidentiality until official notification, through a documented maker-checker SOP with 24/7 readiness.
• →Social media – Manage company's official social channels for all portfolios; lead content calendars, community management, social customer care and social listening; support crisis and issues communication, including rumours and misinformation.
• →Media Buying & Performance Marketing – Plan, buy and optimise paid digital media across Meta, Google, YouTube, TikTok, LinkedIn and programmatic platforms, tracking CPM, CPA and ROAS and reallocating spend based on results.
• →SEO & Search – Lead technical, on-page and off-page SEO and manage Google Business profiles for retail outlets, so company ranks first for fuel and LPG prices, products and station locations.
• →Content Development – Run an always-on bilingual (English/Urdu) content engine — copy, design, video and product education — consistent with brand guidelines.
• →Analytics & MarTech – Own digital dashboards (GA4, app and social analytics) and marketing technology, including AI tools; report performance monthly and turn insights into action.
• →Budget & Vendors – Manage the digital budget and creative, media, development and SEO agencies on performance-based, PPRA- and policy-compliant terms.
• →People & Governance – Build and develop the digital team; govern account ownership and access, approvals, data privacy and compliance with applicable laws (including PECA); maintain an audit trail of all published prices and announcements; perform additional responsibilities as assigned by management.

• Fuel and LPG prices published on all digital channels accurately and before the effective time — 100% compliance, zero errors.
• Website and app performance — traffic growth, uptime, app store ratings, active users and conversion.
• Social media performance — audience growth, engagement rate, share of voice versus peers and response time.
• Media buying efficiency — cost per result and ROAS versus plan; budget utilization within approved limits.
• SEO visibility — rankings for priority price, product and location keywords; growth in organic traffic.
• Campaigns and content delivered on time, on brief and on budget; zero major compliance or audit findings.

• Minimum 16 years of education - Bachelor's or Master's degree from an HEC-recognized or reputable foreign university in Marketing, Mass Communication, Media Studies, Computer Science, Business Administration or a related discipline; digital marketing certifications (e.g., Google Ads, GA4, Meta Blueprint) an advantage.
• 3–7 years of progressive experience in digital marketing, including 1-5 years in a managerial role leading teams and agencies, preferably with a leading national or multinational organization.
• Proven hands-on ownership of a large corporate website, consumer mobile app, social media portfolio and paid media budgets in a multi-brand environment (energy, FMCG, telecom, banking or comparable).

• Website, CMS and mobile app management; UX and conversion optimization.
• Social media strategy, community management and social listening.
• Digital media planning and buying; performance marketing and ROI measurement.
• Technical and content SEO; GA4, Search Console, Tag Manager and analytics dashboards.
• Content strategy and bilingual (English/Urdu) content development; brand governance.
• Meticulous attention to detail; composure under pressure; integrity and governance mindset; team leadership.

• The candidate should preferably be not more than 35 years of age as of the last date of submission of application.

This advertisement is published on 24 October 2026. The last date to apply is 07 November 2026. Candidates who possess the required experience and educational qualifications to undertake this challenging role are encouraged to submit their applications at https://hrsi.careers-page.com/

Only shortlisted candidates will be contacted.

www.hrs-int.com