Senior Global Influencer Marketing Manager

United Arab Emirates·DubaiFull-timesenior

MarketingSocial Media Manager

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Quick Summary

Overview

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves!

Technical Tools

MarketingSocial Media Manager

Responsibilities

~1 min read

Develop and strategize a world-class global influencer roadmap for markets to bring to life
Build scalable programs across talent tiers—from celebrity to mid tier influencers, makeup artists and drive brand impact
Align influencer strategies with core marketing objectives, product launches, and brand campaigns
Own the global influencer budget—optimize for both performance and brand equity

Identify and lock in major creator collabs that ladder up to brand vision and revenue goals
Oversee end-to-end creator collaborations—from ideation to execution and content rollout
Partner cross-functionally with Brand, PR, Product Marketing, and Social teams to amplify launches
Identify world class agencies to help support growth & collab partnerships

Establish KPIs for creator campaigns and track performance across platforms and regions
Use data to refine strategy and pitch new ideas with confidence
Stay ahead of cultural trends and industry shifts to keep Huda at the forefront

Manage and grow a high-performing team both direct and in-direct through in-market influencer functions
Mentor talent and foster a culture of excellence and innovation
Create operational systems that support rapid campaign deployment and global consistency
Leading specific specialties of influencer marketing, makeup artists and kit development.

Oversee execution of global seeding programs and influencer events
Lead strategy and execution of creator activations at product launches, tentpole moments, and brand experiences
Be a visible brand ambassador and relationship builder for the Huda Beauty name

Requirements

~1 min read

Bachelor’s or Master’s degree in Communications, PR, Marketing, or related field.
10+ years of experience in celebrity or influencer management, preferably in the beauty, fashion, or lifestyle industry.
Proven success leading large-scale global campaigns and immersive brand experiences.
Deep knowledge of both classic and digital media landscapes.
Established network of media and influencer contacts.
Strong crisis communication, leadership, and stakeholder management skills.
Excellent project management and cross-functional collaboration abilities.
Multilingual and global experience is a plus.