CG Digital Marketing Manager (013-1208)

• Manage paid campaigns across Meta (Facebook and Instagram) and Google Ads, including campaign setup, audience targeting, creative production, budget allocation, and ongoing optimisation. 

• Monitor and report on return on ad spend (ROAS), cost per lead, and conversion metrics. Continuously test and iterate on ad creative, copy, and targeting to improve performance. 
• Run campaigns tailored to distinct service offerings across both brands (e.g. plumbing services, reticulation, turf supply, hardscape construction). 

• Manage social media channels for both brands, including content scheduling, posting, community engagement, and responding to enquiries and direct messages. 
• Repurpose raw video footage and photography from the local content creator into platform-optimised posts, reels, stories, and ad creatives. 
• Develop and maintain a content calendar that aligns with seasonal demand, promotions, and business priorities. 

• Create graphics for social media, paid ads, email campaigns, and in-store promotional materials using Canva or Adobe Creative Suite. 
• Perform light video editing to produce short-form social content, ad creatives, and promotional clips from supplied raw footage. 
• Maintain visual consistency across both brands while adapting creative to suit each brand's audience and market positioning. 

• Plan and execute email and SMS campaigns to the existing customer database, including campaign strategy, copywriting, list segmentation, and performance analysis. 
• Develop automated nurture sequences and re-engagement campaigns to drive repeat business, cross-selling, and referrals from existing customers. 

• Activate and configure the business's existing Go High Level account, including CRM setup, contact management, pipeline configuration, and workflow automations. 
• Build lead capture funnels, automated follow-up sequences, and internal notification workflows to streamline the path from enquiry to quote. 
• Migrate existing lead capture processes (currently flowing through Smartsheets to email) into GHL for centralised management and tracking. 
•  Train internal team members on relevant GHL features as systems are rolled out. 

• Support on-page SEO including keyword research, meta descriptions, page titles, and content optimisation, coordinating with franchise head office SEO activity where relevant. 
• Stay across developments in generative engine optimisation (GEO) and AI-driven search, and make recommendations on how the business can maintain visibility as search behaviour evolves. 

• Own the top-of-funnel lead generation process, ensuring warm leads are captured, qualified, and handed off to the internal quoting team efficiently. 
• Deliver regular performance reports covering key metrics across all channels: ROAS, cost per lead, audience growth, engagement rates, email open and click rates, and lead volume. 
• Proactively research and recommend new channels, strategies, and tools to support the business's growth objectives, including referral programs and cross-selling opportunities.

• Work closely with leadership to understand the strategy behind each business unit
• Build a marketing funnel per division/service line — target audience, copy, creative, ads, and landing pages
• Continuously test and refine each funnel to improve results over time

• Build and maintain websites for each business unit/brand — not just the primary brand, but landscaping, turf, plumbing, and other service lines that need their own presence
• Create and maintain campaign landing pages
• Keep all sites current on an ongoing basis, coordinating with SEO activity below

• 3+ years of experience in a digital marketing generalist role, ideally working with SMEs, trades, or service-based businesses. 
• Demonstrated experience with Go High Level, including CRM configuration, funnel building, and marketing automation. 
• Proven track record managing Meta and Google Ads campaigns with measurable ROI outcomes. 
• Strong graphic design skills with proficiency in Canva and/or Adobe Creative Suite. 
• Comfortable with light video editing for social media content. 
• Experience with email and SMS marketing, including segmentation and automation. 
• Proactive, self-directed, and comfortable operating autonomously with minimal supervision. 
• Strong English communication skills — written and verbal. 
• Familiarity with AI tools and a willingness to leverage them for efficiency and insight.

• Go High Level (CRM, automations, funnels) — this is a priority skill for this role  
• Meta Business Suite (Facebook and Instagram advertising and organic management) 
• Google Ads and Google Analytics 
• Canva and/or Adobe Creative Suite 
• Video editing software (e.g. CapCut, Adobe Premiere, DaVinci Resolve) 
• AI tools — the team uses Claude internally; familiarity with AI-assisted workflows is valued 
• Smartsheets (current lead capture — will be migrated to GHL) 
• Ascendo/Freeway (franchise operations platform — exposure is a bonus, not required)

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)