Digital Marketing Manager (009-01334)

1. Digital Marketing Strategy & Brand

• →Deeply learn our brand, products and customers, and bring the brand to life consistently and compellingly across every digital channel.
• →Co-create our 12-month digital marketing strategy with the founder, and own it from day one — aligned to our brand direction and business objectives.
• →Bring genuine marketing judgement on where to focus and invest, translating brand and commercial goals into a clear digital plan.

2. E-commerce Growth & Performance

• →Own online sales growth, revenue, conversion rate, average order value and ROAS — against agreed targets.
• →Plan and manage the digital marketing budget, and report clearly on performance and return.
• →Use data and analytics to prioritise activity, optimise the funnel and make the case for where to invest.
• →Deliver through rolling two-month execution plans, with weekly reporting and monthly strategy sessions.

3. Paid Advertising (Google & Meta)

• →Plan, execute and optimise paid campaigns across Google Ads and Meta (Facebook & Instagram).
• →Manage ad budgets to ROAS/CPA targets, and continually test and improve creative, audiences and landing pages.

4. Email & CRM (Klaviyo)

• →Build and optimise Klaviyo flows and campaigns — welcome, abandoned cart, post-purchase, win-back and more — and strengthen our existing flow structure, an area we're keen to build out.
• →Segment and personalise to drive retention, repeat purchase and lifetime value, with a revenue lens on performance.

5. Website & Conversion (Shopify)

• →Advanced Shopify management — merchandising, product launches, landing pages, apps and on-site campaigns.
• →Drive conversion rate optimisation (CRO) and a smooth, on-brand customer experience; keep listings, imagery and promotions accurate.

6. Social, PR & Influencer

• →Plan and manage social content calendars across Instagram, Facebook and emerging platforms.
• →Coordinate PR and influencer marketing to grow reach, credibility and brand equity, including seeding around new product launches.

7. Trade Marketing Support (On-premise & Off-premise)

• →Support marketing activity for on-premise (venues, bars) and off-premise (retail) channels to drive sell-through and brand visibility.

8. Content & Design

• →Use Canva to produce web banners, social content and EDM graphics that ship campaigns quickly and stay on-brand.
• →Edit and refine photo and video from our on-site shoots into polished, channel-ready assets, and repurpose user-generated content.
• →Note: complex brand and product design — NPD, packaging, labels and logo — is handled separately by a dedicated project-based designer.

9. Pricing & Commercial Planning

• →Support AU product pricing, promotional planning, and budget and cost planning — protecting margin while driving volume and growth.

10. AI & Innovation

• →Act as our AI champion for marketing — using AI tools to speed up content, planning and reporting, and bringing forward new AI-enabled ways of working for the role and the wider team.

First and foremost, a strong marketing foundation and the judgement to run with it:

• 5+ years in digital marketing, including genuine experience building and owning digital marketing strategy not just executing channels.
• The ability to learn a brand deeply and translate it into compelling, consistent digital execution real brand literacy.
• A self-directed, high-autonomy operator who takes ownership of a function and drives outcomes without being managed task to task.
• Confident with analytics, comfortable owning and reporting on revenue, conversion and ROAS, and making the case for where to invest.

And the tools to deliver it:

• Proven hands-on Google Ads and Meta Ads experience, managing budgets to ROAS/CPA targets.
• Advanced Shopify skills, including conversion rate optimisation.
• Strong Klaviyo experience (flows and campaigns); Mailchimp or similar also welcome.
• Proficiency in Canva, with confidence editing photo and video content.
• Comfortable using AI tools to support content, planning and reporting.
• Experience with pricing, budget and cost planning (AU market experience a plus).
• PR and influencer marketing experience.
• Experience in the alcohol, beverage or hospitality industries highly desirable.
• Excellent written and spoken English, self-managing, with strong overlap to Australian Eastern business hours.
  

What we're like to work with:

• Strategic and curious, you think in outcomes and results, and start from the brand and the customer, not the task list.
• Highly organised, able to juggle multiple priorities and deadlines in a fast-moving environment.
• A creative self-starter who takes ownership and brings ideas to the table.

Engagement & expectations:

• Remote role set up as an independent contractor engagement; you'll have flexibility in how you manage your time, with strong overlap to AU Eastern business hours for collaboration.
• Compensation range: $2,000–$3,000 AUD per month, depending on experience and strategic depth.
• Successful candidates will disclose any existing ongoing roles or client work, and reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)