Head of Growth (025 - 1350)

​​Looking for Philippines-based candidates

• Own the growth strategy with a focus on increasing recurring subscription revenue.
• Identify opportunities to improve acquisition, conversion, retention, and revenue.
• Develop and test new growth channels, strategies, and initiatives.

• Own paid acquisition strategy and performance.
• Manage and optimise paid marketing campaigns.
• Test messaging, offers, creative, and campaigns to improve results.

• Own lifecycle marketing across acquisition, activation, engagement, retention and reactivation.
• Develop and optimise segmentation, campaigns and automations to improve conversion, customer value and retention.
• Identify and test opportunities to reactivate former customers and convert existing free audiences.
• Continuously analyse lifecycle performance and improve the customer journey.

• Establish reporting for key growth and marketing metrics.
• Analyse acquisition, conversion, subscription revenue, and retention data.
• Turn data into clear insights and growth recommendations.
• Work directly with the CTO/development team to improve tracking and measurement while continuing to test and execute growth initiatives. 

• Build and structure the marketing function from the ground up.
• Build and lead a growth/marketing team as the function develops.
• Set priorities, processes, and performance expectations.

• Develop and test strategies to strengthen customer connection, advocacy, referrals, retention and organic growth.
• Build community as a commercial growth asset rather than focusing solely on follower counts or surface-level engagement.

• 5+ years of progressive growth/marketing experience, ideally including senior ownership of commercial or revenue growth within a digital subscription or recurring-revenue business.
• ActiveCampaign experience is highly desirable, along with strong experience using an equivalent lifecycle marketing or CRM platform.
• Strong working knowledge of analytics, advertising and marketing platforms such as GA4, Meta, Google and Canva, including the ability to manage appropriate access and permissions for team members and specialists.
• Comfortable creating or adapting basic marketing creative in Canva for rapid testing, while able to brief and manage specialist creative resources when higher-quality production is required. 
• Demonstrated experience with subscriptions, memberships, SaaS, digital products or another recurring-revenue business model. 
• Experience with education, membership or highly engaged consumer/professional communities would be advantageous. 
• Experience developing growth strategies across customer acquisition, conversion, retention, and recurring revenue.
• Strong analytical and data-driven decision-making skills.
• Hands-on experience with paid acquisition and digital marketing.
• Strong written and verbal English communication skills.
• Demonstrated experience building or growing an engaged customer community that contributed to outcomes such as advocacy, referrals, retention or organic growth would be highly desirable. 

• Someone who has owned commercial growth, not just individual marketing channels.
• Someone who retains ownership of getting it done and keeps momentum. 
• A leader who can build and develop a team, not just work as an individual contributor.
• Someone analytical and commercially minded who enjoys testing and learning.
• Someone who takes ownership and accountability for measurable outcomes while continuously improving measurement, testing new approaches, and executing initiatives.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)