Manager - Attendee Acquisition APAC

Audience Development Strategy

• Build and segment a robust APAC database of qualified IT executives using Apollo.io, ZoomInfo, lead-gen tools, LinkedIn Sales Navigator, and regional list vendors.
• Develop and manage opt-in acquisition programs across webinars, newsletters, and eventcampaigns, adapted to each market’s culture, language, and regulations.
• Own and refine the APAC audience development playbook based on country, persona, and industry targeting programs, in-person and virtual.
• Identify and build partnerships with local data sources, industry associations, and CIO communities to expand reach in emerging markets.

Data & Technology Management

• Ensure data integrity by managing bounce tracking, preference centers, and unsubscribe compliance with regional and global standards, including Singapore and Thailand PDPA, Australia’s Spam Act and Privacy Act, India’s DPDP Act, and GDPR where applicable.
• Collaborate with IT on CRM/ESP integrations (Marketo, Adestra, Cvent, etc.).Track audience engagement metrics and implement progressive profiling and UTM tagging. 

Campaign Execution & Event Promotion

• Build event registration pages in Cvent.
• Manage event-specific lists and outreach, ensuring registration goals are met across each event type in your portfolio.
• Execute always-on email and content campaigns to grow opt-ins, with localized messaging and where needed, multi-language versions.
• Use region-appropriate channels such as email, LinkedIn, telemarketing, and messaging platforms(e.g., WhatsApp, LINE, WeChat) where compliant and appropriate.
• Collaborate with marketing on newsletter content and promotion calendars.
• Work with analysts and speakers to co-promote events and grow the funnel via LinkedIn and social media.
• Maintain a calendar of audience availability for single-sponsor event matching, working closely with the Sales department across time zones.

Team & Stakeholder Collaboration

• Lead and coordinate APAC audience development resources, including in-house team members, contractors, and tele-calling partners.
• Partner with Sales to align audience development strategy to sponsorship KPIs.Collaborate with event operations, client services, IT, and marketing teams across APAC and globally to ensure campaign readiness and compliance.
• Engage with IDC analysts and influencers for webinar programming and social amplification.

• 5+ years of experience in audience development, marketing operations, or demand generation, preferably in B2B tech or events.
• Deep understanding of the APAC IT landscape and executive buyer personas across multiple markets.
• Experience working with senior and C-suite executives.
• Proficiency with Apollo.io or similar list-building tools.
• Strong experience with ESPs such as Marketo, Adestra, Cvent, or comparable systems.
• Experience sourcing, cleansing, and growing opt-in databases in compliance with APAC privacy and anti-spam regulations.
• Ability to adapt outreach strategy to different markets, cultures, and business etiquette.
• Highly organized, proactive, and comfortable working in fast-paced, matrixed environments across multiple time zones.
• Strong collaboration and communication skills across marketing, IT, sales, and external partners.
• Experience working in a global marketing team.
• Familiarity with CIO communities or IT leadership councils in the region.
• Past success with LinkedIn lead-gen ads, speaker-driven referral campaigns, or partner-led audience programs.
• Experience managing remote or distributed teams and external vendors.

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify. 

If this role relocates to a different country, the salary range will be updated to reflect that country's range, rather than a currency conversion of the original range.

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