Digital Marketing Specialist

The Digital Marketing Specialist is a strategic member of the iFundi marketing team and will be responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels. Responsibilities: Create and Execute Digital Marketing Campaigns. Administer Websites & Publish Content Monitor & Optimize Marketing Campaigns Use data analytics to measure, analyze, and report on campaign performance. Advanced knowledge of Search engine optimization (SEO) Website administration and content publishing Requirements Google Certified. Digital Marketing Qualification. 3-5 years of experience in developing and implementing digital marketing strategies Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary. Critical thinker and problem-solver Strong analytical skills General: Team-player Self-disciplined and motivated Positive attitude Able to perform under pressure Willingness to multi-task Service-orientated Assist with additional tasks not related to job description, requested by Marketing Manager