Director of Organic Content (Richard Yu's Personal Media Company)

This is not a social media manager role.
This is not a “make posts and schedule content” job.
This is not a gig or a short-term contractor position.

You must understand:

• →Platform-native hooks
• →CTA differences
• →Formatting nuances
• →Audience psychology differences

You will eventually oversee:

• X (Twitter)
• LinkedIn (a major priority)

This includes ghostwriting in the founder’s voice, narrative-based authority content, and business storytelling.

We hire top-down.

You must be able to:

• Hire and negotiate compensation
• Train and develop talent
• Run effective meetings
• Hold people accountable to output and performance
• Work with agencies short-term (3–6 months), learn from them, then build in-house

This is an operator role, not an individual contributor role—though you must still have a strong personal content skillset.

• You have led organic growth before
• You’ve worked with creators or brands at hundreds of thousands to millions of followers
• You want to build something massive—not just manage tasks
• You’re comfortable with ownership, accountability, and pressure
• You want to be a long-term partner, not a short-term hire

You must clearly know your core creative superpower, such as:

• Cinematic videography / shooting
• Elite video editing / storytelling
• High-conversion copywriting / ghostwriting
• Visual direction / creative strategy

You do not need to be great at everything—but you must be exceptional at something.

We strongly prefer candidates who:

• Can travel 1–2x per month to shoot content with Richard
• Are comfortable being on-location for filming
• Can work closely with editors and/or an on-site videographer who does the shooting.

STEP 1: Fill out all the questions below, answering with as much detail as possible. One word vague answers will instantly be disqualified. For the loom, try to demonstrate what you've done before in the past.

STEP 2: Interview process is simple. Round 1 is with our Head of Ops and/or our Head of Marketing, and then round 2 will be with our COO. Final round (Round 3) will be with our founder/CEO Richard Yu.

Finally, we'll give you a paid test assignment to demonstrate your work, leadership, and capabilities, and this can be discussed on the 2nd and 3rd round interview.

That's it!

So go ahead and apply below!

P.S. If you know of anyone that is the perfect fit for this role, please send this form to them and tell them to list you as the "referral" (which is one of the questions belowed). If they are hired and stay on till day 45 with us, we'll personally wire/paypal/venmo (or however you'd like) $3,000.00 USD as a thank you for sending us our way.