Manager - Strategic Partner Management (Microsoft Ads)

This is an operational, execution-focused role supporting Central Accounts, a team that operates across regions rather than within a single market. The role primarily focuses on the Bing business, with scope to expand into other partnerships over time. Success depends on strong Search expertise, a working command of platform policy, and the ability to keep client accounts live and delivering.

Account and Partner Management

• →Serve as the primary point of contact, managing day-to-day communication and ensuring booked campaigns go live on time, run smoothly, and deliver against booked revenue targets.
• →Develop a strong understanding of clients' business goals and performance metrics, and support the sales team to grow revenue and strengthen client relationships.
• →Monitor campaign performance closely, ensuring alignment with client objectives and recommending optimizations or improvement opportunities.
• →Coordinate with internal teams, including ad operations, sales, product, and finance, to ensure seamless campaign execution and client satisfaction.
• →Lead regular performance reviews, providing insights and strategic recommendations.

Search Platform & Policy

• →Manage client activity on Bing (and other Search platforms), advising on effective setup and optimization.
• →Understand Bing policy and know how to whitelist accounts, keeping client accounts compliant and live.
• →Work quickly to unblock or reinstate suspended accounts; established relationships with Bing policy teams are a significant advantage.
• →Support client onboarding end to end, ensuring new accounts are set up correctly and activated smoothly.

Reporting & Analytics

• →Prepare detailed reports on campaign performance, revenue generation, and other key metrics to keep clients informed and engaged.
• →Use analytics or BI tools to maintain dashboards and keep all reporting and reference materials in a centralized, well-organized location.
• →Communicate insights effectively, translating complex data into clear, actionable recommendations for clients.
• →Partner with Finance to ensure all numbers are reported accurately.

• Search expertise: Solid hands-on Search experience is essential (Bing preferred; Google acceptable). Familiarity with additional platforms is advantageous.
• Policy fluency: Understanding of Bing policy, account whitelisting, and the process for unblocking suspended accounts. Existing relationships with Bing policy teams are a strong plus.
• Client-centric mindset: Passionate about delivering exceptional client service, with a strong commitment to understanding and addressing client needs.
• Analytical prowess: Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions to optimize client outcomes.
• Communication skills: Excellent verbal and written communication, with the ability to convey complex information clearly to clients and internal stakeholders.
• Problem-solving ability: Adept at identifying issues and providing effective solutions to ensure client satisfaction and campaign success.
• Proactivity: Takes initiative, whether spotting new opportunities or addressing potential issues before they escalate.
• Team collaboration: Works closely with cross-functional teams to deliver seamless service to advertisers.
• Project management: Able to take on and complete small projects that drive value for InMobi and its clients.

• 8-12 years of relevant experience in Account Management, Search, or platform operations. This is a mid-level, execution-focused role with senior-level ownership expectations.

Preferred

• Existing relationships within Bing / Microsoft Advertising policy teams.
• Experience across multiple Search or advertising platforms.
• Proficiency in Excel for data analysis, including VLOOKUP, pivot tables, and broader data analysis.
• Bing Ads (Microsoft Advertising) certification.

• 8 - 12 yrs. of relevant exp in Account Management or Monetisation
  Preferred
• Experienced in using Excel for data analysis, VLOOKUP functions, creating and utilizing pivot tables, and performing comprehensive data analysis.

Branding Digital Ad Sales

Native Display Ad Sales

Bing Ads Certification

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