Senior Product Manager, Ad Formats

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Instacart Ads powers one of the industry's leading retail media networks, helping brands, CPGs, and retailer partners reach shoppers with relevant, effective advertising across the Instacart platform. As part of the Ad Product team, you'll own the Formats domain, where we place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged.

You'll sit at the intersection of CPGs, retailers, and customers, shaping new ad experiences across multiple user-facing surfaces. Your portfolio spans new advertiser, formats innovation, and in-store experiences. You'll partner closely with XFN stakeholders, our Online Grocery team, and external technology partners.  If you're energized by taking ambiguous ideas from zero to one, fluent in ad formats and user experience, and comfortable managing partners and vendors, this is the role for you.

• Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
• Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
• Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
• As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
• Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.

• Experience in product management for ad formats, with a strong understanding of user-facing ad experiences. [TBD — finalize years of experience with recruiter]
• Track record of launching user-facing products and managing trade-offs between users and advertisers
• Experience managing partners and vendors, including external technology providers.
• Strong stakeholder management skills across sales, engineering, and cross-functional teams.

• Experience with performance advertising products.
• Experience taking new products from 0→1 in ambiguous, fast-moving environments.
• Background in ad tech, retail media, or a closely related domain.

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