Digital Marketing Manager - Middle East & Asia

Job Description

Key Responsibilities

1.      Integrated Digital Performance — Diagnose paid-to-website-to-enquiry performance and prioritise improvements across schools and markets.

2.     Paid Media Operations & Continuity — Provide hands-on cover for campaign setup, pacing, optimisation, troubleshooting and reporting across key paid platforms, within approved budgets and strategy.

3.     Landing Pages & Conversion — Improve landing pages, forms, calls to action and user journeys through testing and evidence-led optimisation.

4.     SEO/AEO & Organic Growth — Translate organic-search and AI-discovery opportunities into actionable briefs, partner delivery and measurable improvements.

5.     Website & Digital Delivery — Coordinate priority website and digital-experience changes, ensuring requirements, approvals, quality assurance and timely delivery.

6.     Measurement & Tracking Assurance — Validate analytics, pixels/tags, conversion events, consent dependencies and lead hand-offs to CRM with Data, CRM and Technology owners. Manages Cookie consent and website compliance.

7.     Agency & Partner Performance — Brief, challenge and manage specialist agencies and suppliers against agreed outcomes, service levels and non-media budgets.

8.     Portfolio Prioritisation & Stakeholder Alignment — Maintain one evidence-led improvement backlog, align Marketing Managers and Group teams, and resolve or escalate delivery constraints.

9.     Digital Standards & Capability — Embed repeatable playbooks, testing disciplines, knowledge transfer and practical improvements across markets.

Functional Capabilities Required

Qualifications & Experience

• Experience across multiple brands, sites, locations or markets, balancing common standards with local requirements; considered-purchase or multi-site sectors are advantageous.

• Relevant degree and/or Google Analytics, SEO, CRO or digital-platform certifications; demonstrated capability and results are more important than formal credentials.

Core KPIs / Success Measures

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding

and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.