Content Innovation Manager

United StatesRemoteFull-timemid

Product ManagementInnovation Manager

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Quick Summary

Key Responsibilities

Translate complex product capabilities, clinical outcomes, and value propositions into compelling, differentiated narratives tailored to buyer needs, customer segments, and business priorities.

Requirements Summary

At least 8 years of experience in content strategy, product marketing, solution marketing, proposal content, or a related field. Strong foundations in product positioning, messaging strategy,

Technical Tools

Product ManagementInnovation Manager

This is an exciting opportunity for a strategic content professional who combines exceptional storytelling skills with a strong understanding of emerging AI technologies. You will shape how compelling, buyer-focused narratives are developed and delivered throughout complex sales processes, from initial RFP responses to finalist presentations and deal closing. Working within a Solution Marketing team, you will lead proposal content strategy, strengthen messaging foundations, and improve the quality and consistency of customer-facing materials. You will also explore generative and agentic AI capabilities to transform content workflows, increase personalization, and reduce manual effort. Collaborating across Marketing, Sales, Product Marketing, and Customer Success, you will help create scalable content experiences that clearly communicate product value and competitive differentiation.

In this role, you will combine content strategy, persuasive business writing, proposal management, and AI-driven innovation to improve the effectiveness of the full sales pursuit journey. Your responsibilities will include:

Translate complex product capabilities, clinical outcomes, and value propositions into compelling, differentiated narratives tailored to buyer needs, customer segments, and business priorities.
Apply generative and agentic AI technologies to redesign content workflows, improving content discovery, drafting, personalization, and refinement while reducing manual effort and increasing response quality.
Experiment with emerging AI tools and capabilities to develop more connected and scalable content experiences across market narratives, RFP responses, finalist presentations, and other sales materials.
Own the content strategy, architecture, and quality of the Responsive proposal management platform, ensuring its knowledge base reflects current positioning, product capabilities, and supporting evidence.
Establish and maintain content governance frameworks, standards, and validation processes that improve AI retrieval, response accuracy, consistency, and overall content quality.
Analyze recurring RFP questions, buyer priorities, and content gaps to identify opportunities for stronger positioning and more effective messaging.
Connect narratives across the entire pursuit journey to ensure a consistent and persuasive presentation of the organization's value.
Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success to address messaging gaps and align content priorities.
Develop reusable content assets and stronger narrative frameworks that can be adapted to different audiences, customer segments, and business use cases.
Identify opportunities to improve content processes, challenge existing approaches, and turn experimentation into practical, scalable improvements.

Requirements

~2 min read

The ideal candidate is an experienced content strategist and innovative storyteller who understands complex sales environments and knows how to use AI to improve content development. The required qualifications include:

At least 8 years of experience in content strategy, product marketing, solution marketing, proposal content, or a related field.
Strong foundations in product positioning, messaging strategy, and persuasive business writing.
Demonstrated experience applying generative and agentic AI capabilities to content development, with enthusiasm for experimenting with emerging tools and workflows.
Exceptional writing and editing skills, including the ability to simplify complex information, communicate differentiation, and create compelling narratives for business audiences.
Hands-on experience using and managing proposal management platforms such as Responsive.
Demonstrated ownership of proposal content libraries, knowledge architecture, content governance, and AI-powered response capabilities.
Strong understanding of RFP processes and complex sales cycles, including buyer priorities, competitive positioning, and the role of messaging in successful pursuits.
Experience developing, organizing, and maintaining reusable content that can be adapted for different audiences, segments, and use cases.
Strong strategic judgment and the ability to assess content not only for accuracy but also for relevance, persuasiveness, and effectiveness.
Ability to translate complex product, technical, clinical, or industry information into clear, customer-focused messaging.
Excellent collaboration and stakeholder management skills, with experience partnering across Product Marketing, Sales, Customer Success, and other business functions.
A proactive and experimental mindset, with the ability to identify opportunities, challenge established practices, and implement practical improvements.
Experience in healthcare, employee benefits, or another complex or regulated industry is considered an advantage.