As Director of GTM Operations, you will lead the strategy, systems, processes, and analytics that support and optimize a global go-to-market organization. You will play a pivotal role in aligning Marketing, Sales, Partnerships, and Customer Success to drive operational efficiency, revenue growth, and pipeline performance. Combining strategic leadership with hands-on technical expertise, you will oversee the GTM technology ecosystem, Salesforce architecture, marketing automation, and end-to-end revenue lifecycle management. You will leverage data, analytics, automation, and artificial intelligence to identify performance gaps, streamline workflows, and improve business decision-making. Working closely with senior leadership, you will transform complex operational insights into actionable strategies that strengthen conversion rates and commercial outcomes. This is an excellent opportunity for an analytical and forward-thinking leader who thrives in a fast-paced environment and enjoys building scalable processes and innovative solutions.
Define and lead the GTM Operations strategy and roadmap, overseeing systems, processes, data management, automation, and performance measurement across the organization.
Partner with Marketing, Sales, Partnerships, and Customer Success leadership to translate revenue and pipeline objectives into measurable operational strategies, performance targets, and execution plans.
Monitor and analyze the entire go-to-market funnel, from lead generation and qualification to opportunity progression, conversion, bookings, and customer expansion, identifying bottlenecks and opportunities for improvement.
Diagnose operational and commercial performance issues by assessing campaign effectiveness, audience quality, lead management, sales follow-up, conversion rates, and data integrity, providing actionable recommendations.
Own the marketing automation strategy, platform administration, architecture, integrations, and governance to ensure efficient and scalable marketing operations.
Design and optimize end-to-end lead lifecycle processes, including lead capture, scoring, enrichment, routing, nurturing, recycling, and qualification.
Act as the primary Salesforce subject matter expert for GTM operations, overseeing campaign architecture, lead and account management, opportunity processes, workflows, integrations, and reporting requirements.
Ensure seamless alignment between Salesforce, marketing automation platforms, sales engagement tools, and partner and customer success systems.
Collaborate with Sales leadership on territory and account assignments, rules of engagement, pipeline management, and forecasting processes.
Develop and maintain comprehensive reporting frameworks and executive dashboards covering funnel conversion, campaign performance, attribution, pipeline contribution, forecast accuracy, sales velocity, win rates, and operational efficiency.
Translate analytical findings into strategic recommendations that improve campaign ROI, sales productivity, resource allocation, and overall revenue performance.
Leverage AI tools and analytical technologies to accelerate reporting, identify trends, uncover insights, and support more informed business decisions.
Identify and implement opportunities to integrate artificial intelligence and automation into GTM workflows, including AI-powered agents and processes that enhance campaign execution, reporting, data quality, and sales productivity.
Evaluate emerging technologies and automation solutions, identifying opportunities to improve operational performance and deliver measurable business value.
Establish and maintain data governance standards covering database hygiene, normalization, deduplication, account hierarchies, segmentation, enrichment, campaign taxonomy, and data quality.
Manage and continuously optimize the GTM technology ecosystem, ensuring platforms are properly integrated, scalable, adopted, and aligned with business needs.
Assess technology requirements and recommend opportunities to introduce, consolidate, replace, or retire platforms.
Maintain clear documentation of system architecture, integrations, workflows, processes, and operational business rules.