Director, Newsletter & Email Marketing

We are seeking a hands-on email marketing leader to oversee and scale a high-volume, revenue-generating newsletter program serving audiences across 22 markets. In this role, you will drive newsletter strategy, campaign execution, audience engagement, deliverability, and commercial performance while protecting the subscriber experience. You will manage more than 40 campaigns per week alongside automated lifecycle journeys, sponsored placements, and targeted product marketing initiatives. Working closely with marketing leadership, advertising sales, merchant partners, and analytics teams, you will turn campaign data into actionable insights that strengthen monetization and long-term audience value. As a player-coach, you will combine strategic direction with hands-on execution, technical expertise, and team development. This is an opportunity to shape a global email marketing operation, improve performance at scale, and build a more personalized, data-driven communication experience.

• Extensive email marketing experience: At least nine years of hands-on email marketing experience in a high-volume environment, including seven or more years managing newsletters or email programs monetized through sponsored placements, affiliate revenue, or commissionable offers.

• Newsletter monetization expertise: Demonstrated experience operating recurring newsletter programs, maintaining campaign and inventory calendars, balancing paid placements with audience needs, and optimizing commercial performance.

• Advanced deliverability knowledge: Deep practical expertise in inbox placement, sender reputation, IP and domain warm-up, SPF/DKIM/DMARC authentication, list hygiene, and mailbox-provider relationships.

• Enterprise marketing technology proficiency: Hands-on mastery of a major enterprise email service provider and CDP or marketing automation stack. Experience with Iterable, Lytics, or comparable platforms is particularly relevant.

• Segmentation and automation expertise: Strong command of audience segmentation, behavioral targeting, dynamic content, personalization, triggered campaigns, automated lifecycle journeys, and marketing automation workflows.

• Campaign optimization skills: Experience designing and evaluating A/B tests, developing reusable email templates, improving campaign quality, and translating findings into practical optimization strategies.

• Analytics and attribution expertise: Advanced understanding of marketing analytics, attribution models, performance measurement, KPI development, and dashboard reporting, including the ability to distinguish genuine engagement from invalid traffic.

• People leadership: A proven track record of managing, mentoring, and developing high-performing email marketing teams while maintaining a hands-on approach to execution and problem-solving.

• Commercial and cross-functional judgment: Ability to balance revenue objectives, partner requirements, audience experience, deliverability, and long-term subscriber value while collaborating across marketing, sales, merchant, and analytics functions.

• Communication and stakeholder management: Strong written and verbal communication skills, with the ability to present performance insights and strategic recommendations clearly to partners, executives, and cross-functional teams.

• Education: Bachelor's degree or equivalent practical experience.

• Preferred industry background: Experience in e-commerce, marketplaces, employee perks and benefits, affiliate marketing, deals, newsletter publishing, or media monetization.

• Additional preferred experience: Familiarity with HR benefits and employee engagement, multi-tenant marketing programs, product marketing and go-to-market campaigns, global email operations, and ESP evaluation or migration.

• Working style: A strategic yet execution-oriented leader who can manage competing priorities, solve technical challenges, continuously test new approaches, and develop scalable processes.