Director of Content

Lead the development of a distinctive content strategy that strengthens brand authority and drives meaningful engagement across the B2B procurement market. In this hands-on leadership role, you will shape compelling narratives, build thought leadership programs, and expand executive visibility across digital channels. You will oversee content creation and distribution across written, social, video, search, and emerging AI-powered discovery platforms. Working closely with marketing, design, product, executives, customers, and external partners, you will turn valuable insights into stories that resonate with enterprise audiences. You will also experiment with AI-enabled workflows to improve content quality, efficiency, and reach without compromising creativity or human judgment. This is an opportunity to build a scalable content engine, influence business growth, and help establish a recognizable voice in a rapidly evolving technology landscape.

The ideal candidate is an exceptional writer, strategic thinker, and hands-on builder who can establish scalable content programs in a fast-moving B2B environment. You should combine editorial excellence with digital distribution expertise, AI experimentation, and the ability to connect creative work to measurable business impact.

• At least 7 years of experience in content marketing, editorial strategy, social media, organic growth, or a related discipline, ideally within a high-growth B2B SaaS company.

• Exceptional writing and editing skills, supported by a strong portfolio demonstrating the ability to develop compelling, original content.

• Experience building content strategies, editorial programs, and repeatable systems from the ground up.

• Deep understanding of B2B social media and LinkedIn, ideally including experience developing executive thought leadership and employee advocacy programs.

• Strong knowledge of SEO and an active understanding of how answer engine optimization (AEO) and generative engine optimization (GEO) are changing organic discovery.

• Demonstrated experience building or implementing AI-powered workflows that meaningfully improve marketing efficiency, effectiveness, or quality.

• Ability to explain the problems addressed by AI workflows, how they were implemented, and the outcomes they achieved.

• Comfort using data and performance metrics to connect content initiatives with audience growth, engagement, qualified traffic, pipeline, and business results.

• Strong collaboration and communication skills, including the ability to work effectively with executives, cross-functional teams, customers, agencies, and external partners.

• A proactive, adaptable, and hands-on approach, with the ability to work independently and deliver results without relying on a large supporting team.

• Curiosity about emerging technologies, changing buyer behavior, and new approaches to content creation and distribution.

• Experience marketing to enterprise audiences.

• Familiarity with procurement, finance, supply chain, or artificial intelligence markets.

• Experience working in a startup or high-growth technology environment.

• A demonstrated interest in testing emerging AI tools and building more effective content operations.