Marketing Operations Specialist

United StatesRemoteFull-timemid

MarketingMarketing Operations Specialist

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Quick Summary

Overview

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Operations Specialist based in the United States (Remote).

Technical Tools

MarketingMarketing Operations Specialist

The Marketing Operations Specialist will help connect marketing strategy with seamless, personalized client communication experiences across digital channels. In this role, you will support the management and optimization of client communication journeys through a centralized reminder management platform. You will collaborate with marketing teams and cross-functional stakeholders to translate business needs into effective, data-driven communication solutions. The position involves working with client preferences, dynamic content, and customer data to improve the relevance and quality of email, SMS, and push notifications. You will also help monitor client journey performance, identify data discrepancies, and support ongoing improvements. This is an opportunity to contribute to digital marketing operations in a collaborative, technology-driven veterinary services environment.

Understand client mapping, communication journeys, and the different experiences customers have across digital touchpoints.
Use JSON and/or JavaScript to develop and maintain Liquid templates that support dynamic and personalized email content.
Act as a marketing representative across other business functions, communicating marketing needs and coordinating cross-functional requirements.
Create and distribute client communications for veterinary hospitals through the Customer.io platform, including email, SMS, and push notifications.
Work with client journey data to identify opportunities for improvement and help implement ongoing enhancements.
Partner with Marketing to provide Customer.io data and support reporting requirements.
Translate marketing requests into clear technical and operational requirements, helping ensure consistent and effective client communications.
Identify and troubleshoot technical challenges, data discrepancies, and issues affecting communication workflows.

Requirements

~1 min read

At least 2 years of experience working with a CRM platform, ideally Customer.io.
At least 2 years of experience with a Customer Data Platform (CDP).
Strong problem-solving skills, particularly when investigating technical issues and identifying data inconsistencies.
Clear written and verbal communication skills, with the ability to clarify marketing needs and translate them into actionable project requirements.
Working knowledge of Microsoft Excel, PowerPoint, QuickBase, and Power BI.
Ability to collaborate effectively with marketing and other cross-functional teams.
Bachelor's degree in Marketing or a related field preferred.
Basic knowledge of veterinary medicine, particularly as it relates to client communications, is an advantage.
Familiarity with JavaScript and JSON is preferred.