Senior Brand Copywriter

We are seeking an experienced, creative, and strategically minded copywriter to shape a compelling brand voice and drive business growth through impactful storytelling. In this role, you will develop engaging content and advertising campaigns that connect with homeowners, build brand awareness, educate audiences, and generate leads. You will collaborate with marketing, design, product, legal, and other cross-functional teams to transform business objectives into clear, persuasive messaging. Working across paid, owned, and internal channels, you will contribute to a wide range of creative initiatives, from digital ads and emails to blogs, videos, and social media content. You will help maintain and evolve brand guidelines while bringing fresh ideas and thoughtful creative solutions to each project. This is an opportunity to combine strong writing skills, strategic thinking, and emerging AI tools in a collaborative, fast-moving environment focused on making homeownership more accessible and less stressful.

• 7–10 years of professional copywriting experience in a business-to-consumer (B2C) environment, either in-house or at an agency.

• Demonstrated experience developing copy for multiple formats, including websites, advertising, product experiences, email, video, and social media.

• Proven ability to collaborate closely with art directors, designers, and multidisciplinary creative teams.

• Experience incorporating AI tools into creative workflows and critically evaluating AI-generated content.

• Strong writing skills and the ability to use language strategically to influence audiences and support business results.

• Excellent presentation and communication skills, including the ability to explain creative decisions and respond constructively to feedback.

• Ability to interpret strategic briefs and translate business objectives into effective creative concepts and messaging.

• A self-directed approach, with the ability to manage projects and deliver high-quality work with limited oversight.

• Willingness to incorporate feedback from creative leadership and marketing stakeholders while maintaining a strong creative point of view.

• Ability to communicate complex or technical subject matter clearly; a technical background is not required.

• A strong professional portfolio demonstrating relevant copywriting work is required for consideration.

• Experience working at a startup or within consumer finance is a plus.