Senior GTM Demand Programs and Analytics Manager

This senior individual-contributor role sits at the intersection of sales, marketing, and revenue operations, helping drive predictable and scalable business growth. You will lead go-to-market demand programs, develop sales playbooks, and manage incentive initiatives that empower sales and business development teams to generate qualified pipeline. By combining advanced Salesforce expertise, SQL analytics, Tableau dashboards, and AI-driven automation, you will transform manual processes into efficient, repeatable systems. Working closely with cross-functional and global stakeholders, you will turn complex data into actionable insights that inform business decisions. You will have ownership of key programs from strategy and execution through performance measurement and continuous improvement. This opportunity is ideal for a data-driven professional who enjoys solving business challenges, influencing stakeholders, and using emerging technologies to improve sales effectiveness.

• At least 6 years of experience in Sales Operations, Revenue Operations, go-to-market analytics, or demand generation within a B2B SaaS environment, with demonstrated success building programs that generate measurable pipeline.

• Bachelor's degree in Business, Marketing, Analytics, Computer Science, or a related field, or equivalent professional experience.

• Advanced proficiency in Salesforce Sales Cloud, including reporting, campaigns, CRM data models, and account and contact logic.

• Strong SQL skills, including complex joins, window functions, and the development of views and tables for business analysis.

• Proven experience developing, publishing, and maintaining Tableau dashboards used by business leaders for performance monitoring and decision-making.

• Practical experience applying modern AI tools, including prompts, agents, skills, or workflow automation, to deliver measurable improvements in productivity and business outcomes.

• Experience designing, managing, or analyzing sales incentive programs and evaluating their impact on seller behavior and pipeline generation.

• Strong analytical judgment, with the ability to validate assumptions, interpret complex data, and communicate insights clearly to both executive leaders and frontline sales teams.

• Demonstrated ability to manage multiple workstreams independently, take ownership of programs from planning through delivery, and meet quarterly business deadlines.

• Excellent communication, collaboration, stakeholder management, and problem-solving skills.

• Preferred: Experience with sales engagement platforms, conversation intelligence tools, intent and technographic data, contact enrichment, LinkedIn prospecting, and champion-tracking solutions.

• Preferred: Experience supporting sales and business development teams through territory planning, account prioritization, and contact acquisition.

• Preferred: Familiarity with Google Apps Script, Python, APIs, or other tools used to automate workflows and integrate systems.