Senior Paid Marketing Manager

We are looking for a hands-on Senior Paid Marketing Manager to build, lead, and scale a high-impact paid acquisition program within a growing B2B SaaS environment. You will take ownership of existing paid media activities while expanding into new channels, including LinkedIn, Meta, Google Search, and YouTube. With significant advertising budgets, strong creative resources, and cross-functional support, you will have the autonomy to shape strategy and drive measurable business growth. The role combines analytical expertise, creative thinking, and continuous experimentation to generate qualified pipeline and strengthen brand awareness. You will also leverage AI, automation, and innovative workflows to improve campaign performance and operational efficiency. This is an opportunity to build a scalable marketing engine, influence strategic investment decisions, and make a meaningful contribution to the company's next stage of growth.

• Extensive paid media expertise: Demonstrated hands-on experience managing and scaling paid advertising campaigns across LinkedIn Ads, Meta Ads, and Google Ads, particularly within a sales-led B2B SaaS environment.

• Proven campaign-building experience: A track record of independently developing, executing, and optimizing paid acquisition programs that generate qualified leads and contribute directly to sales pipeline and business growth.

• Strong technical platform knowledge: Deep understanding of advertising platforms, campaign structures, audience segmentation, bidding strategies, conversion optimization, and performance analytics.

• Hands-on execution mindset: Comfortable managing campaigns directly, developing advertising concepts, analyzing results, and troubleshooting performance issues without relying on agencies for core execution.

• Creative and analytical capabilities: Ability to combine data-driven decision-making with strong creative judgment, developing advertising that attracts the right audiences while maintaining a consistent and compelling brand experience.

• AI and automation proficiency: Practical experience using AI tools, agents, or automation to improve marketing productivity, campaign execution, research, creative iteration, and reporting. Demonstrated curiosity and willingness to explore new technologies and workflows.

• Measurement and attribution expertise: Experience working with CRM data, campaign reporting, attribution models, and performance measurement frameworks. Ability to assess pipeline contribution, understand attribution limitations, and make informed budget allocation decisions.

• Strong budget management skills: Experience managing significant advertising investments, evaluating channel performance, and reallocating resources based on measurable business outcomes.

• Cross-functional collaboration: Excellent communication and stakeholder management skills, with the ability to work effectively with Sales, Design, Content, Product Marketing, and Revenue Operations teams.

• Adaptability and ownership: A proactive, independent, and resourceful approach to problem-solving, with the ability to challenge existing assumptions, test new strategies, and take responsibility for outcomes.

• Additional experience considered an advantage: Familiarity with YouTube advertising, display, programmatic campaigns, HubSpot, and measurement platforms such as Dreamdata. Experience across every channel is not required, provided you demonstrate the ability to expand your expertise.