Senior Video Creative, Performance - Kraken Consumer

Join a globally distributed creative team shaping the way millions of people discover and engage with digital financial products. In this senior individual contributor role, you will lead the creation of high-impact performance videos for paid marketing campaigns across multiple platforms and markets. You will combine creative storytelling, platform-specific expertise, and generative AI tools to deliver engaging content that drives measurable business results. From developing original concepts to producing and optimizing finished video assets, you will own the creative process end to end. Working closely with marketing, product, compliance, and regional teams, you will transform campaign objectives into compelling visual experiences. This remote opportunity is ideal for a creative professional who thrives in a fast-paced environment, embraces experimentation, and balances production speed with exceptional quality.

• Professional experience: At least five years of experience in performance video creative within a high-volume in-house creative team or performance marketing agency. Experience in fintech, cryptocurrency, gaming, or another regulated industry is highly desirable.

• Strong video production skills: Demonstrated ability to manage the full video creation process, from concept development and scripting to editing, sound design, and final delivery.

• Generative AI expertise: Hands-on experience with AI-powered video and image generation tools, supported by a portfolio demonstrating successful implementation in real campaigns.

• Portfolio of proven work: A portfolio showcasing paid video campaigns, including two or three complete video examples, at least one AI-generated or AI-assisted project, and a tested concept with insights into its performance and subsequent creative improvements.

• Platform expertise: Strong understanding of Meta, TikTok, YouTube, and other major advertising platforms, including their creative specifications, audience expectations, and content conventions.

• Performance marketing knowledge: Experience working within structured creative testing programs, with the ability to interpret campaign metrics, identify successful creative elements, and make data-informed decisions.

• Creative and cultural awareness: Excellent storytelling, copywriting, and conceptual skills, combined with a strong understanding of internet culture, emerging trends, humor, and audience behavior.

• Adaptability and execution: Ability to manage multiple projects simultaneously, meet tight deadlines, respond to changing priorities, and maintain high standards through multiple rounds of feedback.

• Regulatory awareness: Experience creating marketing assets that accommodate compliance requirements, risk warnings, disclaimers, and market-specific restrictions without sacrificing clarity or impact.

• Communication and collaboration: Strong written and verbal communication skills, with the ability to work effectively with creative, marketing, product, and compliance teams in a globally distributed environment.

• Commitment to clarity: A strong instinct for straightforward messaging that communicates product value without relying on exaggerated claims, unnecessary jargon, or misleading language.