Social Media Coordinator

Account + Client Management 

• →Observe and assist in the development of annual strategic plans and quarterly goals 
• →Act as client first-responder for imagery requests and photo needs, content calendar requests, and influencer relations
• →Participate actively in internal meetings
• →Assist with influencer relations: proactively reaching out/reactively vetting and managing the hosting process with the account team
• →Assist in pitching social media editors
• →Guide student interns and post-grads           

Content Calendars

• →Maintain client’s social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
• →Create first drafts of mockups and captions for monthly content calendars
• →Own the internal editing process through editorial calendar platform
• →Tee up content to be published to Instagram and Facebook in agreed upon cadence 
• →Craft ideas for on-brand Instagram Stories for clients

Content Production

• →Help develop the content mission shot list and itinerary
• →Research models/influencers for content shoots
• →Assist with content creation (video, photo, graphic) at on-property shoots
• →Assist with post-production on content shoots in Adobe Lightroom and Adobe Photoshop 
• →Assist with the digital filing within content archives for each client

Community Management

• →Engage in community management, posting, replying and engaging within social media channels
• →Lead team’s UGC (user generated content) request efforts
• →Execute reactive community management strategy 
• →Execute proactive community management efforts, learning and growing knowledge of successful tactics leading to follower growth

Paid Social

• →Assist with developing audiences relevant to client markets and goals
• →Assist with identifying campaign objectives based on client goals and draft campaigns with on-brand copy and visuals 
• →Assist with boosting posts and monitoring/launching paid campaigns, working with account leads to utilize appropriate budgets and objectives

Reporting

• →Create the first drafts of monthly reports with your insights, recognizing what is important to include in these updates and providing detailed, complete reports that require minimal revisions
• →Craft weekly reports of content performance / analytics and weekly updates with minimal edits needed
• →Create influencer recaps
• →Monitor channels, engagement, growth and KPIs and include in reports and updates

Other

• →Assist in research on upcoming trends, articles & social media relating to clients and the travel, luxury hospitality & culinary realms
• →Assist in brainstorming & planning sessions/social media angles & partnerships 
• →And other tasks, projects, or duties as required

• College Degree or comparable experience required 
• At least 1 year social media experience
• Some experience using tools to measure social media ROI and create reporting such as Sprout Social,  Google Analytics, and Hootsuite
• Some experience using content management tools such as HeyOrca, Sprout Social, etc.
• Some photo editing experience using Adobe Creative Suite (Adobe Photoshop & Lightroom preferred but not required)
• Content creation capabilities preferred: video, photography & graphics, shot lists, props, storylines
• Agency experience preferred
• Travel and/or hotel industry experience preferred 

• Computer skills, including Word and Excel in a Microsoft Windows environment.
• Excellent oral and written communication skills
• Excellent interpersonal skills
• Excellent organizational skills
• Must be able to identify and resolve problems in a timely manner
• Skills in establishing & maintaining effective, respectful & professional relationships with other employees and clients
• Basic understanding of Facebook, Twitter and Instagram
• Foundational understanding of Influencer engagement