Communications Specialist

You will be Keycafe's go-to storyteller. Our product solves a real, everyday problem for dealerships, hotels, property managers, fleets and facilities teams, and our customers have great results to share. Your job is to turn that into a steady stream of clear, credible communications that build our brand, support sales and keep our customers informed.

This is a hands-on role for someone who loves to write, can juggle many projects and is comfortable working closely with sales, customer success, product and leadership. We are a small organization that operates globally and you will be asked to think creatively and take on other projects as needed such as running a podcast.  We are also launching several new products that will require building a new set of communications tasks to industries new to the organization.

Key responsibilities

• Own and maintain Keycafe's messaging framework, tone of voice and style guide
• Translate technical product capabilities (SmartBox, cloud platform, API, integrations) into clear benefits for each audience and industry
• Review customer-facing copy across teams for consistency and quality

• Plan and manage the editorial calendar for the blog, website, email newsletter and resource library
• Write and edit blog posts, web pages, product launch copy, one-pagers, sales enablement materials and email campaigns
• Interview customers and produce case studies, testimonials and short video stories with customer success and sales

• Write and distribute press releases for product launches, partnerships, customer wins and company milestones
• Build relationships with trade media in automotive, hospitality, property management and facilities, plus Vancouver and Canadian tech press
• Pitch stories, prepare spokespeople with briefing notes, and track coverage
• Identify and submit to industry awards and speaking opportunities

• Manage Keycafe's company LinkedIn and other social channels: plan, write, publish and engage
• Support employee advocacy so the team shares Keycafe content
• Monitor conversations about Keycafe, competitors and our industries
• Develop a Keycafe podcast and interview customers and industry specialists about their own industries for general awareness not just about key management. 

• Write product update announcements, release notes summaries and customer newsletters with product and customer success
• Produce co-marketing content with partners and integration partners
• Support internal communications such as all-hands updates and company announcements

• Support trade shows and industry events with booth messaging, collateral and pre- and post-event communications
• Report monthly on communications KPIs (share of voice, coverage, engagement, traffic, content-influenced pipeline)
• Manage freelancers or agencies as needed and keep the asset library organized

• Bachelor's degree in communications, public relations, journalism, marketing or a related field
• 3 to 5 years of experience in communications, PR or content marketing, with at least 2 years in B2B SaaS, technology or a related B2B environment
• Excellent writing and editing skills in English, with a portfolio showing range: long-form content, press releases, case studies, web copy and social posts
• Proven ability to explain technical products in plain, persuasive language for business buyers
• Experience with media relations: writing releases, pitching journalists and securing coverage
• Experience running a company LinkedIn presence and creating content for social channels
• Strong project management: you can run several projects at once and hit deadlines
• Comfortable working closely with sales, customer success, product and leadership, and interviewing customers
• Comfortable using AI writing and research tools responsibly to work faster while keeping quality high
• Legally entitled to work in Canada and able to work from our Vancouver office 4+ days a week