Product Marketing Manager

About the role Product Strategy & Portfolio Management Develop and execute product marketing strategies for GST Fire Alarm and PAVA product portfolios. Define market positioning, value propositions, and go-to-market plans. Identify market opportunities, customer needs, and emerging industry trends. Manage the complete product lifecycle from launch to end-of-life planning. Work closely with global product management teams to localize products and solutions for regional requirements. Market Development Drive business growth across India and Southeast Asia markets. Conduct market research, segmentation, and competitor analysis. Identify and develop new verticals. Develop region-specific growth strategies and business plans. Channel & Sales Enablement Support sales teams with product presentations, value-selling tools, and competitive positioning. Conduct regular training for channel partners, distributors, consultants, and internal sales teams. Create sales collateral, technical brochures, case studies, and marketing content. Assist sales teams in customer meetings, project specifications, and solution positioning. Product Launch & Demand Generation Plan and execute new product launches. Collaborate with marketing teams for campaigns, digital marketing, webinars, trade shows, and industry events. Generate market awareness and customer engagement programs. Track campaign effectiveness and return on investment. Consultant & Ecosystem Engagement Build strong relationships with consultants, system integrators, EPCs, architects, and end users. Promote specification inclusion of GST Fire Alarm and PAVA solutions. Support technical seminars, customer workshops, and industry forums. Business Planning & Forecasting Prepare business forecasts, demand planning, and pricing strategies. Monitor product performance, revenue, profitability, and market share. Recommend actions to achieve growth targets and improve competitiveness.