Campaign Operations Specialist

LastPass is looking for a Campaign Operations Specialist to build and deploy targeted, timely campaigns. In this mid-level role, you will use marketing automation and data to reach customers at the right moment, helping LastPass give everyone seamless access to everything they need to work fast, move fast, and stay protected.

You’ll join Lifecycle and Campaign Operations, part of our Marketing organization. The team builds, tests, and deploys campaigns for Lifecycle and Demand Generation. Its work supports our biggest growth priorities: stronger renewals, expansion across our existing customer base, and better trial conversion. You’ll help ensure every campaign launches accurately and on time.

You’ll report to the Senior Manager, Lifecycle and Campaign Operations, and work alongside a Campaign Operations Manager and a Lifecycle Marketing Manager. You’ll partner with Demand Generation on campaign needs, Marketing Operations on platform and data, and Analytics on measurement. You’ll also work with Sales, Product, and Customer Success on the data behind each campaign.

• Use marketing automation to deploy targeted, timely campaigns that reach customers at the right moment
• Build and maintain nurture tracks that move prospects and customers toward trial, adoption, and expansion
• Execute ABM and multi-channel programs for target accounts, working from clear campaign briefs
• Set up real-time triggered campaigns that respond to customer behavior and product activity
• Use marketing, sales, and product data to segment audiences and personalize sends
• Work within the marketing data environment so every campaign runs on accurate, current data
• Flag and help resolve Salesforce and Marketo sync issues before they reach customers
• Use AI and MCP connections to speed up campaign builds, testing, and data checks

• Proven experience in building nurture, ABM, and triggered programs in Marketo
• Working knowledge of Salesforce data structures and how they sync to Marketo
• Proven experience in using marketing, sales, or product data to segment audiences and personalize campaigns
• AI fluency, including using MCP connections to work with Marketo and other data sources
• Recognized as a structured thinker who stays highly organized across many campaigns
• Recognized as a careful builder who tests thoroughly and protects data accuracy

• Experience working with a customer data platform (CDP)
• Experience utilizing deliverability tools to ensure optimal message reach and quality

• The leader in secure access
• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Parental leave
• Comprehensive health coverage, including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Quantum Workplace
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

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