Commercial Marketing Department Manager (OnDemand)

The Commercial Marketing Department Manager is responsible for leading the commercial marketing division to drive business growth, strengthen brand presence, and enhance customer engagement. This role manages 4 main teams: Commercial Planning, E-commerce, Creative & Production, and Branding & Engagement. The position requires strategic vision, strong leadership, and the ability to align marketing initiatives with commercial objectives across both online and offline channels.

• Define and execute the commercial marketing strategy in alignment with company goals.
• Manage and oversee four main teams, providing direction, leadership, and performance management.
• Partner with Sales, Product, and Operations teams to deliver integrated go-to-market execution.
• Manage departmental budget and optimize resource allocation for maximum ROI.
• Monitor results, analyze market dynamics, and provide insights to senior management.

• Develop and implement annual and quarterly go-to-market plans for both online and offline sales.
• Coordinate promotional calendars, pricing strategies, and campaign rollouts to support sales growth.
• Conduct market research and competitor benchmarking to ensure competitiveness and relevance.
• Evaluate campaign performance and adapt strategies to achieve commercial objectives.

• Drive online growth through digital acquisition, performance marketing, and marketplace optimization.
• Oversee strategies to improve customer conversion, retention, and overall digital sales performance.
• Collaborate with product and technology teams to enhance user experience and checkout processes.
• Monitor and optimize performance marketing metrics to maximize ROI.

• Lead the development of creative assets across digital, social, and offline media channels.
• Ensure creative outputs align with brand identity and support both commercial and branding campaigns.
• Manage production timelines and ensure consistency in quality across all deliverables.
• Partner with internal stakeholders to deliver impactful creative solutions that enhance marketing effectiveness.

• Define and execute brand strategy for both Ondemand and its key educators.
• Build and strengthen customer engagement across social and digital platforms.
• Develop initiatives to increase brand equity, customer loyalty, and positive sentiment.
• Oversee social media planning, execution, and performance reporting.

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 8+ years of marketing experience with at least 3 years in a leadership position.
• Proven expertise in commercial marketing, go-to-market planning, and e-commerce growth.
• Strong leadership and people management skills with experience managing multi-functional teams.
• Analytical, data-driven, and results-oriented approach.
• Excellent communication skills in Thai and English.
• Background in education, edtech, or consumer-focused industries is an advantage.

Note: The Company may use AI-assisted tools to support data analysis at certain stages of the recruitment process. The Human Resources team oversees the entire process and retains final decision-making authority to ensure an accurate and comprehensive assessment. Applicant data will not be used to train AI models and will only be accessible to authorized HR personnel and the relevant hiring managers or supervisors. By submitting your application for this position through the recruitment system, you acknowledge that you have read and understood this notice.