Senior Manager, Social Media

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess Hair, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com. 

We are looking for a strategic, creative and culturally connected Senior Manager, Social Media to lead the next chapter of Kristin Ess Hair across social. 

This role will build Kristin Ess Hair into a distinctive, culturally relevant and high-performing social brand that drives both brand relevance and business growth. 

The ideal candidate is equal parts strategist, creative thinker, content maker and performance marketer. They know what makes great social, can spot an opportunity before it becomes obvious, and are comfortable moving from annual strategy to a TikTok concept to a performance readout in the same day. 

This person will lead our social strategy across the full ecosystem, owning organic social while partnering closely across earned, influencer and paid; build a high-performing content engine, and use cultural intelligence, community insights and performance data to continuously evolve how Kristin Ess shows up. They will partner closely with Brand Marketing, IMC/Influencer, Creative, Media, E-commerce and Retail teams while leading a direct report and key external partners. 

The Senior Manager, Social Media reports to the VP, Brand Marketing and is based in New York City, with a minimum of three days per week in office. 

Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.