Digital & Patient Marketing Specialist, SEA & India

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

The Digital & Patient Marketing Specialist will lead digital and patient-focused marketing initiatives across South East Asia and India. The role will develop and optimise patient journeys, digital engagement programmes and data-informed campaigns to improve customer experience, support patient acquisition and retention, and accelerate therapy adoption.

Patient Marketing & Engagement

• →Develop and execute patient marketing strategies supporting awareness, acquisition, activation, retention, and therapy adoption.
• →Create patient-centric programs and educational content that improve customer experience and loyalty.
• →Partner with country teams to localize and implement regional patient engagement initiatives.
• →Support appropriate collaboration with diabetes communities, patient organizations, and external partners.

Digital Marketing & Customer Experience

• →Develop and execute digital marketing plans across relevant channels, including websites, CRM, marketing automation, social media, and digital campaigns.
• →Design and optimize customer journeys, lead-generation pathways, and engagement programs.
• →Use analytics and customer insights to measure campaign performance, improve conversion, and recommend optimization actions.
• →Support development of scalable regional digital capabilities, content, and best practices.

Growth, Governance & Cross-Functional Partnership

• →Support digital lead generation and conversion initiatives contributing to New Patient growth.
• →Partner with Sales, Clinical, Training, Legal, Regulatory, Privacy, and country marketing stakeholders to ensure effective and compliant execution.
• →Track digital engagement, customer experience, acquisition, and retention KPIs.
• →Prepare performance updates and recommendations for country and regional business reviews.

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare or Communications
• Experience in digital marketing, CRM, marketing automation, digital campaigns, customer journey development or customer engagement.
• Professional fluency in English. 
• Ability to travel approximately 25–30% across the region.

• Minimum 2–5 years of relevant digital marketing experience.
• Experience in healthcare, medical devices or pharmaceuticals. 
• Regional or multi-country marketing experience.
• Experience using digital marketing analytics and customer insights to optimise acquisition, conversion and engagement.
• Experience working across functions, countries and cultures within a matrix organisation.
• Additional Asian language capability

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

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