Content Marketing Manager - Industrial B2B

• Manage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets aligned to product capabilities, use cases, audience segments, and pipeline goals.

• Develop and oversee the production of how-to guides, research reports, solution briefs, white papers, and other high-value content assets.

• Manage relationships with freelance writers, agencies, and external contributors, ensuring quality, consistency, and adherence to brand standards.

• Develop executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and bylined articles for industry publications.

• Create content that resonates with industrial decision-makers, including VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations.

• Partner with Product Marketing, Demand Generation, and other cross-functional teams to translate positioning and messaging into always-on content programs spanning the full buyer journey.

• Collaborate with subject matter experts, customers, product managers, developers, and data scientists to create accurate, credible, and practitioner-focused content.

• Identify content opportunities and gaps through search intent analysis, competitive research, analyst insights, and feedback from sales and customer-facing teams.

• Drive content repurposing strategies to maximize the reach, impact, and lifecycle of high-performing content across channels and formats.

• Support organic content strategy through keyword research, topic clustering, content planning, and on-page SEO optimization.

• Focus on high-intent, bottom-of-funnel content opportunities that drive qualified traffic and business outcomes.

• Partner with Demand Generation teams to integrate content into nurture programs, paid campaigns, and account-based marketing (ABM) initiatives.

• Manage content distribution across owned channels, including blogs, newsletters, and developer communities, as well as earned channels such as syndication, guest publications, and industry forums.

• Ensure content is optimized for discoverability across both traditional search engines and emerging AI-powered search and answer platforms.

• Track and report on key content performance metrics, including organic traffic, engagement, MQL contribution, pipeline influence, and content-attributed revenue.

• Conduct regular content audits to identify opportunities for content refreshes, consolidation, optimization, and removal of underperforming assets.

• Test and optimize headlines, calls-to-action (CTAs), content formats, and distribution strategies using data-driven insights.

• Leverage performance analytics to continuously improve content effectiveness and scale successful initiatives.

The base salary range for this position is $102,500 - $184,500 USD. Individual compensation will vary based on factors including experience, skills, qualifications, and location. Siemens also offers a comprehensive benefits package and may provide additional incentive compensation where applicable.