Head of Marketing Operations

Siemens Digital Industries Software is looking for a Head of Marketing Operations to lead the systems,

data, reporting and operational infrastructure that enables a high-performing global marketing

organization for its Intelligence Center X portfolio. This leader will oversee marketing technology,

reporting, analytics, tooling, procurement, system migrations and program management, ensuring the

marketing organization can operate effectively in a fast-paced, data and AI-driven, and highly matrixed

enterprise environment.

This role is both strategic and operational: helping to define how marketing runs, how performance is

measured, and how systems and processes scale across teams, regions and product units. This leader

will serve as the operational backbone of the marketing organization, partnering across Marketing,

Revenue Operations, Product, Finance, Procurement and IT to drive efficiency, visibility and execution

rigor.

• Marketing Systems & Tooling

o Own the marketing systems ecosystem, including core platforms, integrations,

governance and ongoing optimization

o Oversee marketing technology strategy and administration across systems, such as

Salesforce, Marketo, Qualified, Asana, and related reporting, automation and workflow

tools

o Ensure platform health, data flow, system reliability and scalable processes that support

campaign execution, lead management, brand management, lifecycle management, and

measurement

o Evaluate new tools and technologies, balancing business needs, scalability, integration

fit and operational complexity

• Reporting, Analytics & Measurement

o Own marketing operations reporting, dashboards and performance measurement across

pipeline, campaign effectiveness, lifecycle performance and operational efficiency

o Build a strong analytical foundation for the organization, including executive dashboards,

KPI frameworks and recurring business reviews

o Partner across Marketing, RevOps and Product/R&D to ensure consistent definitions,

data quality, attribution logic and reporting alignment

o Use data to drive recommendations on performance, investment allocation, process

improvements and strategic decision-making

• Processes & Program Management

o Oversee program management for major cross-functional initiatives, including marketing

operating rhythms, planning cycles, and enterprise-wide dependencies

o Bring structure and discipline to a complex, matrixed organization by clarifying

ownership, decision paths and execution models

• System Migration & Transformation

o Lead system migrations and major operational transformation initiatives, including

requirements, stakeholder alignment, implementation oversight, change management

and adoption, with minimal operational disruption

o Partner with IT, Procurement, Security and business stakeholders to ensure successful

delivery of system changes and integrations

• Leadership

o Serve as key operational partner to marketing leadership, RevOps, Finance, IT and

Procurement

o Help marketing translate strategic priorities into measurable plans, operating models and

systems requirements

o Ensure strong alignment across business segments, regions and shared services in a

highly matrixed environment

o Build, lead and develop a high-performing Marketing Operations team

o Establish clear priorities, service models and success metrics for the functions