Creative Lead, X

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

We are hiring a Creative Lead X to own our presence on the platform end to end, with our Threads presence run as part of the same seat. This role reports to the Head of Social Content, with a dotted line to the Chief Communications Officer, and works alongside our video, editorial, and talent teams to grow one of the most-followed accounts on the platform and shape how the brand shows up in real time.

• →Own the publishing calendar end to end: write, package, and ship daily posts, with purpose-built rollouts for every video premiere, product drop, and announcement.
• →Watch every video, select the clips built to travel on the platform, and brief editors on cutdowns and captions.
• →Adapt content for Threads and its distinct audience.
• →Run real-time engagement: replies, community interaction, and jumping on the right trend moments same-day.
• →Grow reach beyond our own accounts through the platform's wider creator and community ecosystem.
• →Craft branded and partner content that performs like our organic content.
• →Partner closely with on-camera talent, brand, and communications teams to keep publishing fast, on voice, and on brand.
• →Coordinate with our YouTube, TikTok, Instagram, and Shorts teams so major launches hit together while X keeps its own distinct voice.
• →Monitor conversation and sentiment around the brand, amplifying positive momentum and flagging what needs attention.
• →Track performance daily, test constantly, and translate platform data into weekly and monthly reporting that drives decisions

• 4 to 8 years running social media with X or Twitter as your primary platform, and at least 2 years as the named owner of a large account (1M+ followers).
• You have worked somewhere real-time is the job: a sports league, team, or broadcaster; a major media or streaming brand; a gaming or esports organization; a top creator or entertainment company; or a consumer brand known specifically for X excellence.
• You write exceptional short-form copy in a distinctive voice and can show posts you wrote that traveled, with the numbers behind them.
• You have run live coverage under pressure: game days, premieres, launches, or breaking moments, with fast approval loops.
• You are clip-native: you can cut short-form video yourself or brief editors with precision, and you know the difference between a clip that travels and one that doesn't. This is not a pure writing role.
• You understand how content spreads on the platform, including the creator and community pages that drive distribution, and ideally you bring relationships in that world.
• You work well with stakeholders: you know how to keep brand, communications, and leadership aligned while moving at the speed the platform demands.
• You are fluent in platform analytics and testing, and you make publishing decisions from data, not instinct alone.
• You live on these platforms, you understand internet culture at a native level, and your judgment holds up at speed.