Content Marketer - Milwaukee, WI

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Job Description

About Us
Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.




What you will do
As a B2B Content Marketer, you will develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will define breakthrough content plans and delivery plans, develop briefs, and manage content sign-offs in close collaboration with Product Marketers and Campaign Managers.


This role is ideal for a strategic thinker with a passion for storytelling and a deep understanding of B2B marketing.


How you will do it
Develop content strategy: Create and implement a comprehensive content marketing strategy aligned with Johnson Controls' business goals and target audiences.
Create compelling content: Produce high-quality blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
Optimize for SEO: Apply SEO best practices to improve content visibility and drive organic traffic.
Manage content distribution: Distribute content across the company website, social media, email newsletters, and third-party platforms.
Engage audiences: Build relationships and foster community through comments, social media interactions, and other audience channels.
Analyze performance: Monitor content marketing performance using analytics tools and provide regular reports and insights to inform future strategies.
Collaborate cross-functionally: Partner closely with sales, product marketing, design, and other teams to align content with broader marketing campaigns and business objectives.
Monitor industry trends: Stay current with trends and best practices across content marketing and B2B marketing.
 

What we look for
Required

Bachelor's degree in Marketing, Communications, Journalism, or a related field.
3+ years of experience in B2B content marketing or a similar role.
Strong writing, editing, and storytelling skills.
Proficiency in SEO best practices and content management systems (CMS).
Experience with content distribution and social media platforms.
Excellent analytical skills with the ability to interpret data and use insights to inform decision-making.
Strong project management skills with the ability to manage multiple projects simultaneously.
Creative thinking and a passion for innovation and continuous improvement.
Preferred

Experience in the industrial or technology sectors.
Familiarity with marketing automation tools and CRM systems.
Knowledge of graphic design and video production.