Associate Director, Regional Marketing

Job Description

• Lead regional strategy, influence critical business decisions, and partner with markets to bring meaningful outcomes to patients across the region.
• Partner with global, regional, and market leaders to align teams, shape decisions, and drive execution that makes a real difference.
• Coach and inspire marketers across Asia Pacific, helping markets unlock opportunities, strengthen commercial capabilities, and deliver lasting brand success.

The Regional Commercial Manager (Associate Director) Specialty Care/Immunology will report to the Regional Franchise Director Pharma and is the regional commercial owner and ambassador for assigned brand(s) within Specialty Care/Immunology across Asia Pacific. The role is responsible for shaping brand strategy, planning, market prioritization, forecasting, and lifecycle strategy while driving strong cross‑functional execution to help markets deliver business results.

As the regional commercial lead for Specialty Care/Immunology, the Regional Commercial Manager is a trusted commercial partner to market brand teams, global marketing colleagues, and regional cross-functional teams—bringing clarity, discipline, and momentum to strategy, execution, launch readiness, and ongoing performance.

The role requires strong strategic thinking, business judgment, analytical discipline, and cross-functional collaboration. The Regional Commercial Manager will translate market insights, competitive intelligence, access realities, customer needs, and financial assumptions into clear actionable brand plans, and high-quality business decisions within the context of Specialty Care/Immunology across Asia Pacific.

• Own and articulate the regional strategy for Specialty Care/Immunology and assigned brand(s), aligned to global direction and adapted for AP market realities.
• Serve as the regional ambassador and subject‑matter expert in the disease area, providing clear strategic direction to markets and feed into the Franchise strategy for the region.
• Define what is standard vs. localised across messaging, campaigns, and execution.
• Own the brand narrative and storytelling, translating strategy into clear, executable plans.
  

• Act as the primary connector between global, regional, and local teams for Specialty Care/Immunology and assigned brand(s).
• Adapt global strategies and campaigns to ensure local relevance without strategic dilution or duplication.
• Ensure markets understand not just what to do, but why—making strategy practical and actionable.
  

• Mobilise and align cross‑functional teams (marketing, sales, access, medical, finance, policy, etc.).
• Drive executional excellence across launch preparation, brand activation, and lifecycle management.
• Navigate competing priorities while maintaining focus, alignment, and momentum.
  

• Be a high‑value partner to markets, enabling BU Heads and their teams through clarity and support.
• Coaching markets in the deployment of company’s L3Next Framework developing market specific strategy driving brand and business performance.
• Build trust as a commercial thought partner, not a service/activity provider.
  

• Demonstrate commercial and P&L awareness for the assigned brand(s).
• Partner with the local commercial teams and escalate when appropriate and value‑adding.
• Solve problems pragmatically, balancing strategic intent with execution realities.
  

• Guide, coach, and support local marketers or project teams responsible for assigned brand and indication priorities.
• Create clarity on priorities, deliverables, timelines, decision points, and ways of working to ensure strong brand discipline and accountability.
• Support marketing capability building across brand planning, forecasting, opportunity assessment, competitive strategy, and cross-functional leadership.
• ·       Contribute to a collaborative, accountable, and inclusive team culture that enables high performance across regional and country teams.

• Minimum of 7 years marketing or commercial experience required. At least 3 years of marketing or commercial experience in Pharmaceuticals with digital and omni-channel experiences preferred.
• In-line marketing and / or commercial experience, including launch and LOE, coupled with strong understanding of or experience in market access, policy, digital, and value evidence generation in Specialty Care/Immunology
• Solid grounding in marketing excellence and structured commercial capabilities with the proven ability to develop strategy and translate it into execution.
• Strong curiosity and ability to apply AI in analysis, communication and execution
• Business and financial acumen, strong analytical ability.

• Asia Pacific market experience.
• Strong storytelling and executive communication capability.
• Comfort operating with stakeholders at regional and global levels.

Current Employees apply HERE

Current Contingent Workers apply HERE

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have brought forward medicines and vaccines for many of the world's most challenging diseases. 
 

We are looking for a leader who combines strategic thinking, operational discipline, and clear, compelling communication. If you bring intellectual rigor, comfort with ambiguity, and the ability to convert ideas into measurable outcomes across a complex matrix, we invite you to help shape how Asia Pacific turns strategy into sustained performance and patient impact.

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