Performance Marketing Manager

• →Bachelor’s degree in marketing, Business, Analytics, Computer Science, or related field required; advanced degree a plus
• →5–8+ years of hands-on experience working in a product-based business in paid search / performance marketing within B2B and ecommerce environments 
• →Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and LinkedIn
• →Experience driving both lead generation (RFQs, forms) and ecommerce outcomes (revenue, conversion rate, AOV)
• →Strong experience integrating media performance with CRM platforms (e.g., HubSpot, Salesforce) to measure pipeline and revenue impact
• →Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting across search and paid social
• →Deep analytical skillset with ability to manipulate and analyze large datasets (Excel, SQL preferred; experience with BI tools)
• →Strong understanding of attribution modeling, incrementality testing, and full-funnel performance measurement
• →Hands-on experience with tracking frameworks, tagging, and data pipelines (conversion tracking, pixels, offline conversions, APIs)
• →Proficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentation
• →Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization
• →Ability to connect media performance to business outcomes (CPL, CAC, ROAS, pipeline, revenue) and optimize accordingly
• →Experience with A/B testing, experimentation frameworks, and continuous optimization methodologies
• →Strong understanding of B2B buying behavior, long sales cycles, and account-based marketing (ABM) strategies
• →Excellent problem-solving skills with a bias toward data-driven decision making and continuous improvement
• →Effective cross-functional collaboration with marketing, sales, ecommerce, and data/engineering teams

Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.

• Proactive supply chain solutions customized to your business, your industry
• Industrial products and services delivered with prompt, personal attention
• Inventory management solutions that keep your production line moving smoothly
• Complete program support from initial design, to implementation, training, to ongoing analysis

• Health benefits and programs - medical, vision, dental, life insurance and more
• Maternity/Paternal leave after 1 year of service
• Tuition Reimbursement eligible after 1 year of service
• Additional benefits 401(k), short term disability, long term disability
• Paid Time Off, accrued per pay period, additional day earned per year of service
• 10 paid holidays

• LinkedIn - https://www.linkedin.com/company/wurthnsi
• Facebook - https://www.facebook.com/WurthNSI

Würth MRO, Safety & Metalworking Division is an Equal Opportunity Employer.  We do not discriminate based on an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.

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