Senior Visual Designer and Brand Lead

• Lead on brand identity and graphic design for New America, serving as our chief enterprise-level brand champion, owning the New America brand system and ensuring that final design products adhere to these standards.
• Lead organizational and team knowledge management as it relates to design work, including documentation, templates, and best practices.
• Serve as a strategic partner to digital content creators across the organization.
• Provide graphic design guidance and coaching to Central Communications team members and help to shepherd and inform New America’s broader communications strategy.
• Develop and conduct regular training workshops to build staff capacity—especially for communications and development colleagues—enabling staff members around the organization to be more strategic and effective brand ambassadors.
• Evaluate and explore design-focused, human-managed AI tools aimed at producing compelling and effective graphics that adhere to New America’s brand guidelines.
• Monitor project schedules, providing updates and feedback to stakeholders via email and our project management systems
• Manage or advise external design consultants.
• Manage relationships with print vendors.

• Design and manage customizable brand templates for core design assets, such as social media graphics, newsletters, infographics, event graphics, and static data graphics.
• Product design support for digital products, including select website features, email newsletters, website and social banners, and social media graphics.
• Design New America collateral for special projects, such as annual reports, high-priority publications, anniversaries, and brand-building or fundraising campaigns.
• Support the graphic design needs of video and audio production projects, including motion graphics, title cards, lower thirds, thumbnails, social media assets, podcast artwork, data visualizations, presentation graphics, and other branded visual elements.
• Manage the full project lifecycle for all design projects—from conception to final product— identifying any operational challenges impacting this process and recommending solutions.
• Work with Central Communications colleagues to provide design support and guidance for select data visualization efforts.

Candidates for this position should have the following:

• At least 6 years of professional experience in graphic design, with a focus on brand development
• Expertise in Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop
• Experience in Figma, Canva, or other similar design-sharing and collaboration tools is a plus
• General understanding of design-focused AI tools
• Strong understanding of typography, layout, color theory, and visual storytelling
• Experience with project management tools like Asana
• A robust portfolio that showcases a solid understanding of visual design principles
• An interest in translating complex policy-related content into compelling visuals
• A strong eye for detail
• Excellent organizational, project management, and time management skills
• Superb writing and communications skills
• Commitment to inclusive and accessible design principles
• Adaptable, solution-oriented, tech-savvy, self-motivated candidates are preferred