Marketing Manager, Global Flagship Retail

The Global Flagship Retail Marketing Manager is responsible for planning and executing marketing strategies specific to the flagship retail stores, that drive brand affinity, sales and engage the target consumer.

This role is responsible for development of all retail marketing briefs inclusive of store openings, seasonal refreshes, brand storytelling and athlete activations.  This role will work with external and internal creative agency partners to execute the creative brief.  They will work with internal cross functional teams (VM, Global Marketing and Product Design) to build the content for all creative briefs to reflect a best-in-class execution for the NB brand. This role will be responsible for working with global visual merchandising, global marketing and the GTM team to integrate flagship content needs into the GTM process. 

• Development of all retail marketing creative briefs for store openings, seasonal refreshes, brand storytelling and athlete integration.

• Build and maintain strong partnerships with global and regional stakeholders to ensure flagship story telling reflects best in class execution.

• Work with regional teams to activate events to drive brand affinity.

• Develop processes and marketing tools that will improve execution and drive consistency globally.

• Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.  

•  Inform teams of best-in-class industry trends, innovation and consumer behavior leveraging insights & analytics

• Budget management

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.