User acquistion specialist

International remoteRemotefull-timemid

OtherUser Acquisition Specialist

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Quick Summary

Overview

ABOUTNewform is a performance marketing agency that oversees ~100m/yr in spend for tech and mobile brands. We help category disruptors (Betr, ElevenLabs, Binance etc) scale paid social with our short-form content-led approach.

Key Responsibilities

Own end-to-end media management: campaign setup, targeting, bidding, budgets, creative rotation, and optimization. Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention.

Requirements Summary

2-4 years of paid media experience (agency AND/OR consumer app experience highlypreferred). Expertise in Meta required. Experience managing accounts with 7-figure annual media budgets.

Technical Tools

OtherUser Acquisition Specialist

Responsibilities

~1 min read

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Own end-to-end media management: campaign setup, targeting, bidding, budgets, creative rotation, and optimization.
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Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention.
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Diagnose performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly.
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Maintain account hygiene: naming conventions, UTM/parameter integrity, QA checks, and documentation.
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Proactively suggest optimizations to improve clients' media program efficiency and
scalability

Requirements

~1 min read

2-4 years of paid media experience (agency AND/OR consumer app experience highly
preferred). Expertise in Meta required.
Experience managing accounts with 7-figure annual media budgets.
Strong presentation skills: the ability to craft compelling decks and speak effectively in
client meetings is a must
Strong analytical skills
(Preferred) A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc)