Growth & Search Marketing Specialist

Regal Boats has been a beacon of excellence in the boating industry for over five decades. As a family-owned and operated company since 1969, we take immense pride in our tradition of craftsmanship and quality. With a dedicated team of 600+ skilled members, we have continued to innovate and build stunning 20-50-foot boats that embody the essence of luxury and performance.

What sets Regal Boats apart is our status as a privately owned company, allowing us to stay true to our values and focus on our team members. We believe in the power of nurturing our team, fostering a culture of growth, and offering advancement opportunities. At Regal Boats, your passion for boating and dedication will be rewarded with a fulfilling and dynamic career journey.

1. →Experience in digital marketing, search engine optimization, paid media, or a related field.
2. →Strong working knowledge of SEO principles, keyword research, technical website optimization, and Google Search Console.
3. →Familiarity with AI-driven search optimization, including AEO, GEO, and platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
4. →Experience managing or supporting paid advertising campaigns through Google Ads and Meta Ads, either directly or through agency partnerships.
5. →Proficiency with Google Analytics 4 (GA4), UTM tracking, and digital marketing attribution.
6. →Strong analytical, organizational, and problem-solving skills with the ability to interpret data and recommend improvements.
7. →Excellent communication and collaboration skills, with a proactive approach to learning and adapting to new technologies.

1. Experience with Pardot (Marketing Cloud Account Engagement) or similar marketing automation platforms, including automated workflows, lead scoring, and email nurture campaigns.
2. Hands-on experience with WordPress and basic HTML/CSS.
3. Strong copywriting skills for digital advertisements, website content, metadata, and email marketing campaigns.
4. Experience with conversion rate optimization, A/B testing, and digital campaign experimentation.
5. Experience in the marine, automotive, or other high-value consumer product industries involving dealer or distributor networks.