Product Marketing Manager, A+

(united States)Remotemid

MarketingMarketing Manager

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Quick Summary

Overview

ParentSquare is rooted in the belief that when families are involved, students thrive. We’re founder-led,

Technical Tools

MarketingMarketing Manager

ParentSquare is rooted in the belief that when families are involved, students thrive. We’re founder-led, started in 2011 by a parent who saw firsthand how much stronger classrooms become when schools and families work together, and making that partnership possible for every family is still our mission today.

As the market leader in K-12 family engagement, we help schools reach the parents and guardians of more than 22 million students in 190+ languages through the channels families prefer, including app, text, email, and phone. Our all-in-one platform brings together communications, attendance, forms, payments, and websites to simplify how schools and families connect and take action. ParentSquare Intelligence, the AI and data layer built into ParentSquare, turns engagement and attendance data into insights that guide proactive outreach, so districts can offer families the right support at the right time. Over 42,000 schools in all 50 states use ParentSquare to build trust with families and save staff time, and it consistently ranks among the top five free apps in the U.S.

We’ve been named to the Inc. 5000 list of America’s fastest-growing private companies four years running and to Inc.’s Best Workplaces list two years in a row, and we’re just getting started. We’re committed to our customers and our people, and we’d love for you to help build what’s next.

Nice to Have

~1 min read

Owning positioning and messaging for Attendance Plus, pairing market and customer insight with district pain points into a value proposition that resonates from superintendents to attendance clerks.
Build deep expertise in the attendance market, including state attendance-based policies and funding formulas, district budget cycles, buying dynamics, and the competitive landscape.
Planning and running go-to-market for new Attendance Plus capabilities, matching the size of each launch to its strategic weight.
Defined launch goals and success metrics, then use adoption data, customer feedback, and field insights to shape what comes next.
Collaborating with the product team to tell the story of the Attendance Plus roadmap internally and externally.
Partnering with Sales Enablement to equip Sales and Customer Success with battlecards, buyer-specific messaging, ROI framing, and objection handling.
Running win/loss analysis and customer research, and turn findings into clear recommendations on product, positioning, and go-to-market.
Bringing the voice of the market into packaging, pricing, and roadmap conversations with the Attendance product team.
Identifying the highest-potential segments and growth opportunities, especially expansion within existing ParentSquare districts.

Experience in EdTech or another mission-driven, multi-stakeholder B2B market.
Experience marketing to school districts, education agencies, or other public-sector buyers.
Familiarity with attendance, student support, MTSS, or intervention tools.

3–5+ years of B2B SaaS product marketing experience, including ownership of positioning and go-to-market for a product or product line.
Experience launching or scaling a newer product, including expansion into existing customer accounts. You bring an entrepreneurial mindset and are comfortable building the playbook as you go.
Strong storytelling and writing skills, with a knack for turning complex problems and capabilities into simple, differentiated narratives.
Hands-on experience with win/loss analysis, customer research, or competitive intelligence, and turning insights into recommendations.
A track record of building alignment across product, sales, and customer success teams.
Genuine interest in how family engagement drives student attendance and a desire to become our internal expert on it.

What We Offer

~1 min read

At ParentSquare, we believe in winning together and building a product that truly serves schools, educators, and families. We value transparency, collaboration, and an entrepreneurial spirit, and we look for team members who share these values. You'll have the opportunity to shape the story and growth of one of our fastest-growing products, influence a fast-growing company, and make a meaningful impact on K-12 education.

The perks of working for us are great! You'll get your foot in the door as our company continues to grow. We're big believers in work-life balance and provide:

✓Employer-paid health insurance (including dependent coverage)

✓An employer-matched 401K retirement savings program from day 1

✓Paid Parental Leave

✓Stock options

✓Health + wellness reimbursements

✓Generous PTO

✓15 paid holidays, including your birthday!

Location & Eligibility

Where is the job

Worldwide

Fully remote, anywhere in the world

Who can apply

Same as job location

About this job

Pay per year: $90,000–$120,000 a year; 28% below the $145,000 median for Marketing Manager jobs on Jobera (721 salaries).
Posted: Today
Employer: has 21 open jobs on Jobera.