Director of Marketing

Parsley Health · Marketing · Remote US, with a preference for Eastern or Central time zones and NYC metro · Full-time

Parsley Health is rebuilding primary care around root-cause, whole-person medicine. Our members get board-certified clinicians, health coaches, advanced testing, and a care platform that connects the dots across all of it.

We are a mostly virtual medical practice with care available across the country, and we recently expanded in-network access nationwide. As we grow, we are continuing to improve how we connect growth, care delivery, member experience, and financial performance so we can make better decisions and scale sustainably.

The Director of Marketing owns Parsley's full growth engine with the goal of acquiring more members efficiently. This is a high-visibility role in the driver's seat of Parsley's growth. Reporting to the SVP of Marketing, you'll run the channels that drive acquisition today and make sure brand investment shows up in conversion, CAC, and LTV.

We’re looking for a growth marketer with proven results, and with a strong track record of leveraging brand, trust, and storytelling lower acquisition cost and lift conversion, and who manages them accordingly.

You'll lead a team of in-house specialists, agencies, and contractors to deliver on:

• Growth channels: Own paid media (our primary channel), SEO, lifecycle, and affiliate. Set strategy, budget allocation, and testing priorities, and manage our paid media agency to CAC and payback targets.
• Membership join flow and CRO: Partner with the Growth Product Manager on join-flow and site conversion, and align on a shared testing roadmap.
• Brand, content, and PR: Partner with the Brand Manager on brand strategy and content, and with our PR agency on earned media, so all of it builds demand and trust that show up in conversion and CAC.
• Measurement and planning: Own the marketing plan, budget, and forecast by channel. Define how the brand contributes to growth, report weekly on funnel performance, and make clear reallocation calls.
  
  

• 8+ years in growth marketing, with 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
• Hands-on ownership of paid media budgets and agency management against CAC and payback targets.
• Direct experience scaling affiliate, SEO, and/or lifecycle/CRM.
• A track record of using brand, content, or PR to move growth metrics
• Strong data fluency, including using AI tools to self-serve and scale both campaigns and analytics.
• Comfortable being both strategist and operator on a lean team

• Healthcare, telehealth, or wellness experience preferred
• Experience marketing insurance-covered services preferred
• Experience partnering with a sales team on lead-to-purchase conversion
  
  

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

The more inclusive we are, the better we can serve our members.

In light of the recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process.

Please note:

• We will never communicate with you via Microsoft Teams
• We will never ask for your bank account information at any point during the recruitment process
• We will never send you a check, electronic or physical, to purchase home office equipment

We look forward to connecting.