Paid Media Specialist

• Meta Ads Manager and Meta Business tools
• LinkedIn Campaign Manager
• Campaign analytics, tracking, and reporting
• CRM integration and conversion tracking

• Canva
• Google tools and Microsoft applications
• CapCut and Riverside Magic Clips
• Claude and Meta AI tools
• SEO and SEM platforms and practices

Experience with AI-enabled CRM platforms is an advantage.

We are looking for someone who:

• Takes ownership of campaign execution and can work independently with minimal supervision.
• Is highly analytical, detail-oriented, and confident working with numbers and performance data.
• Is resourceful and solution-oriented, with the ability to work through ambiguity and troubleshoot campaign issues.
• Is proactive in identifying opportunities to improve campaign performance and content quality.
• Is curious, open-minded, and committed to continuous learning.
• Communicates clearly and confidently when sharing insights or explaining technical concepts.
• Works collaboratively while maintaining a strong sense of accountability and initiative.

Performance will be evaluated using agreed campaign objectives and measures, which may include:

• Number and quality of qualified leads generated
• Cost per lead and conversion rates
• Click-through rates and other relevant engagement metrics
• Return on ad spend or overall campaign efficiency, where applicable
• Accuracy and reliability of campaign tracking and CRM data
• Timely delivery of campaign and content activities
• Quality and consistency of performance reporting
• Proactive identification and implementation of optimisation opportunities

If you are a data-driven paid media specialist who enjoys combining campaign optimisation, technical tracking, and creative problem-solving, we would love to hear from you.