Global Product Marketing Manager-DXR

In this role, you will own and drive product marketing for the assigned Diagnostic X-ray (DXR) portfolio, shaping product positioning, value propositions and go-to-market strategies across the product lifecycle. Translate customer, clinical and competitive insights into compelling product narratives, effective sales enablement and market activation strategies that drive portfolio growth and commercial success.

• Owns product marketing for assigned Diagnostic X-ray systems and solutions across the lifecycle, including new product introductions, market activation, installed-base upgrades, replacement, and lifecycle programs.

• Develops product positioning, value propositions, messaging, and competitive differentiation based on clinical workflows, customer needs, market dynamics, and product capabilities.

• Leads the commercial marketing readiness for product launches, ensuring markets and sales teams have the required messaging, evidence, training, tools, and customer-facing assets.

• Engages with customers, clinicians, Key Opinion Leaders, and markets to capture insights and translate them into product messaging, commercial priorities, and future portfolio needs.

• Acts as a DXR product and market subject-matter expert, supporting sales teams in strategic customer opportunities with product expertise, competitive positioning, and clinical and economic value stories.

• Develops and maintains competitive intelligence for assigned portfolio areas, translating competitor products, claims, positioning, and market developments into actionable guidance for Sales and Markets.

• Partners with Product Management, Clinical, Regulatory, Service, Sales, and regional marketing teams to ensure customer-facing claims and materials are accurate, differentiated, clinically relevant, and compliant.

• Drives global-to-local activation, providing markets with adaptable campaign assets, sales tools, customer stories, and guidance while incorporating regional requirements and competitive dynamics.

• Identifies and develops growth opportunities across the installed base, including upgrades, replacements, software/features, and portfolio cross-sell opportunities.

• Tracks product marketing effectiveness and commercial impact, using market feedback, customer engagement, funnel performance, competitive developments, and business results to continuously improve activation.

• A Bachelor's or Master's degree in Marketing, Business Administration, Sales, Product Management or a related field.

• 10+ years of relevant experience with a Bachelor's degree or 8+ years with a Master's degree in product marketing, brand management, B2B/B2C/B2G marketing or go-to-market execution in the medtech industry.

• Proven expertise in product positioning, portfolio management, product launches and integrated marketing strategies.

• Strong business acumen with the ability to translate customer, clinical and competitive insights into compelling value propositions and growth opportunities.

• Excellent stakeholder management and cross-functional collaboration skills, with experience working across global and regional teams.

• Experience in omnichannel marketing, customer engagement, content strategy and sales enablement.

• Strong strategic thinking, project management and continuous improvement capabilities, with a focus on delivering measurable business impact.

• LEAN Six Sigma certification is desirable.

How we work together:
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

Onsite roles require full-time presence in the company’s facilities.

Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This role is an office-based role.
 

About Philips:
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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