Creative Strategist, Raven

Maintain a strong pipeline of creative testing across marketing channels.

Collaborate closely with the creative team to develop high-performing ad creatives that convert.

Deepen your understanding of our customer personas to better empathize with their pain points.

Collaborate with other marketing and cross-functional teams to gather insights that enhance our lifecycle marketing efforts.

Conduct research across competitors, alternatives and other key leaders in Direct-to-Consumer marketing to ensure our creative strategy evolving with the market.

Be a key contributor and leader in developing new and innovative concepts to drive the business forward.

5+ years of experience in a creative production environment, either managing a creative team or collaborating closely with them.

Worked closely with creative production teams to develop eye-catching landing pages, emails, or quiz funnels that drive action.

A solid understanding of multiple digital marketing analytic tools such as Google Analytics, Google / Meta Ads

Use of tools to support briefing creatives effectively like Magic Brief, Motion, Foreplay, Notion, Asana etc

A proven history of developing and iterating on winning creatives.

Proven track record of growing conversion volume within CAC targets

You’ve done it before, at scale. You have some hard-won lessons from the industry, and bring a deep understanding of performance marketing.

Skilled at clearly presenting results, insights, and opportunities.

Familiar with the fast-paced environment of a rapidly growing startup and know how to thrive in it.

You’re passionate about improving the Canadian healthcare experience and have a personal connection to the space.