Marketing Manager – Marketing Automation

## Company: Qualcomm India Private Limited ## Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing General Summary: We are seeking an experienced and highly motivated Marketing Manager – Marketing Automation to join our team in Hyderabad, India. In this full-time role, you will be the go-to expert for our Marketo environment, owning day-to-day campaign execution while also building and supporting custom workflows and third-party integrations. This is a hands-on, cross-functional position that sits at the intersection of marketing and sales operations. You will translate business needs into scalable automation solutions, maintain data integrity, and continuously optimize how we engage and nurture leads across the B2B funnel. The ideal candidate brings deep Marketo expertise, a strong understanding of the B2B marketing lifecycle, and a genuine curiosity about how AI can elevate marketing automation. ## Key Responsibilities • Daily Campaign Support: Build, execute, and optimize Marketo campaigns end-to-end — including email programs, engagement engine nurtures, webinars, and event-driven campaigns — ensuring timely and accurate delivery. • Custom Workflows & Integrations: Design and maintain custom workflows and integrations between Marketo and other platforms, extending automation beyond out-of-the-box capabilities to meet evolving business needs. • Lead Management: Manage lead enrichment, lead scoring, lead routing, and lead nurture programs to support a healthy B2B pipeline from capture through hand-off to sales. • Salesforce (SFDC) Integration: Maintain and enhance the Marketo–Salesforce sync, including field mappings, smart campaign logic, and data flow governance between the two systems. • Data Hygiene & Consent Management: Enforce data hygiene standards, deduplication, and field governance; manage consent and preference center programs to ensure compliance with privacy regulations. • Third-Party Integrations: Integrate and maintain connections between Marketo and third-party tools (e.g., webinar platforms, enrichment vendors, event tools, data providers). • Cross-Functional Collaboration: Partner closely with Sales Operations and Marketing teams to align automation strategies with revenue goals and lead lifecycle stages. • AI & Innovation: Stay current on AI-driven marketing capabilities and proactively identify opportunities to apply AI and emerging technologies to improve targeting, personalization, and campaign performance. • HTML & Asset Support: Leverage working knowledge of HTML to build, troubleshoot, and refine email templates, landing pages, and form behaviors. • Continuous Improvement: Monitor campaign performance, troubleshoot issues, and recommend process and automation improvements to scale the marketing engine. ## Qualifications ### Required • 5+ years of hands-on experience working with Marketo, with a strong, current understanding of the Marketo environment, architecture, and integrations. • Marketo Certified Expert (or equivalent demonstrable expert-level proficiency). • Deep knowledge of Salesforce (SFDC) and the Marketo–SFDC integration model. • Proven experience with lead enrichment, lead nurture programs, consent management, and data hygiene best practices. • Experience building and maintaining third-party integrations to Marketo. • Working knowledge of HTML for email and landing page development and troubleshooting. • Strong understanding of B2B marketing structure, lead lifecycle, and revenue funnel. • Demonstrated ability to work effectively across cross-functional teams, including Sales Operations and Marketing. • High interest in and awareness of AI and its application to marketing automation. ### Preferred • Familiarity with the Adobe ecosystem (e.g., Adobe Experience Cloud, Adobe Marketo Engage, Adobe Creative Cloud, or related Adobe solutions). Minimum Qualifications: • Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. OR Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience. OR High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience. *Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience. Applicants: Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail disability-accomodations@qualcomm.com or call Qualcomm's toll-free number found here. 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