Growth Marketer - SEM (Copy)

United States·Dallas,Fort Worth,Planofull-timemid

MarketingPerformance Marketer

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Quick Summary

Key Responsibilities

Own the application roadmap that drives acquisition, activation, engagement, and retention, with a focus on measurable impact to core company KPIs (conversion, LTV,

Requirements Summary

5+ years of experience in product management and/or mobile/web analytics Proven track record driving growth, engagement,

Technical Tools

MarketingPerformance Marketer

We’re seeking a Senior Product Manager with a strong background and experience in B2C applications to drive user growth, engagement, loyalty and conversion. You’ll lead end-to-end initiatives that directly influence company performance by improving user acquisition, retention, and lifetime value. While the initial focus will be on the mobile application, the role will expand over time to include broader platform initiatives that elevate the overall user experience and business impact.

This is a high-visibility role reporting directly to the Chief Product Officer, ideal for a highly responsible, analytical, and hands-on PM who thrives in a fast-moving environment and delivers measurable business results.

This is a full-time hybrid position, based in Dallas.

Responsibilities

~1 min read

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- →Own the application roadmap that drives acquisition, activation, engagement, and retention, with a focus on measurable impact to core company KPIs (conversion, LTV, and revenue growth)
- →Analyze and optimize the user conversion funnel to increase activation and reduce churn, translating findings into product strategies that improve overall business performance
- →Develop and optimize user profiles and personas to guide personalization, retention, and upsell opportunities
- →Communicate product vision, goals, and performance updates across all stakeholders, clearly connecting feature delivery to company-wide results
- →Define, test, and launch new features through A/B testing and data-driven experimentation, to validate user and business impact
- →Partner cross-functionally with engineering, design, data, and marketing to deliver seamless user experiences and support growth initiatives
- →Collaborate with the marketing team to integrate and optimize third-party tracking platforms (e.g., Firebase & Kochava) to measure campaign attribution, user engagement, and ROI
- →Lead agile ceremonies (sprint planning, backlog grooming, retrospectives) to ensure execution quality, velocity, and alignment with priorities
- →Oversee QA and regression testing for high-confidence mobile releases
- →Conduct competitive and quantitative analysis to identify growth opportunities and feature priorities

Requirements

~1 min read

- 5+ years of experience in product management and/or mobile/web analytics
- Proven track record driving growth, engagement, and conversion for consumer mobile applications
- Strong analytical skills with expertise in A/B testing, funnel metrics, and data-driven decision-making
- Excellent communication and documentation skills; able to align the team towards a shared goal
- Hands-on, detail-oriented, and proactive with a strong ownership mindset
- Bonus points for experience in integrating AI-driven tools and frameworks to develop proofs of concept (POCs) for personalization, automation, and user insights

- Experience at a startup or travel-tech company
- Experience with mobile analytics, attribution, and engagement platforms (e.g., Firebase, Kochava, Mixpanel, Braze, PostHog, or similar tools)
- Technical familiarity with React Native, Flutter, Node.js, GCP, and SQL
- Background in cross-platform systems or mobile infrastructure
- Passion for travel, innovation, and creating experiences that inspire exploration