Workstream - Field Marketing Manager

United States·San Franciscofull-timemid

MarketingField Marketing Manager

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Quick Summary

Overview

Field Marketing Manager San Francisco, California (Hybrid + Travel ~35%) Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses.

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MarketingField Marketing Manager

Field Marketing Manager

San Francisco, California (Hybrid + Travel ~35%)

Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. At Series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Grow With Us

We are looking for an experienced and driven Field Marketing Manager to join our team! You’ll play a critical role in driving pipeline and revenue through regional programs that directly support sales. From event strategy to ABM execution to partner activations, you’ll be at the forefront of our go-to-market engine. This role is highly cross-functional and will work closely with Sales, Demand Generation, Brand, Product Marketing, and Customer Success. If you’re passionate about building programs that convert, working in fast-paced environments, and being the face of the brand on the ground—we’d love to meet you.

Day in the Life

Build and execute regional field marketing strategies that align with sales goals and revenue objectives
Own event planning and execution across in-person and virtual formats—including trade shows, hosted experiences, roadshows, and partner activations
Partner with Sales and Demand Gen to design and execute account-based marketing (ABM) programs that drive engagement and pipeline
Manage end-to-end logistics, including budget management, vendor relationships, booth execution, and onsite coordination
Develop and track success metrics; measure ROI of programs and use data to optimize performance
Collaborate with Product Marketing, Brand, Content, and Customer teams to align on messaging and experience delivery
Act as the voice of the field—gathering feedback, insights, and competitive intel from prospects and sales teams
Build and maintain core field marketing materials such as regional assets, signage, sales templates, and follow-up resources
Report on program performance and share learnings with stakeholders across the org
Serve as a key brand ambassador and regional evangelist, representing Workstream with energy and polish

Who You Are

5-7+ years of experience in B2B field marketing, preferably in SaaS or technology companies
Proven success in building pipeline-driving marketing programs in partnership with sales
Experience planning and executing both small- and large-scale events and regional campaigns
Strong project management skills—you’re organized, detail-oriented, and thrive in fast-moving environments
Highly collaborative—you work well across functions and can balance multiple stakeholder needs
Metrics- and results-driven mindset—you seek data to inform and refine your strategies
Excellent communication skills, both written and verbal
Comfortable with ~30–40% travel for events and onsite activations
Familiarity with Salesforce (or similar platforms)
BA/BS required
(Nice to Have): experience in HR tech or vertical SaaS

What We Offer

A mission-driven and value-based company dedicated to empowering deskless workers and local businesses
An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
Competitive salary and equity
Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents
In-office amenities and stocked kitchen
401K Plan
Pre-tax commuter benefits
Learning/development stipend
Unlimited PTO

Salary Range: In compliance with the California Pay Transparency Law, the base salary range for this role is between $110,000 - $150,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.