Brand Marketing Manager / Assistant Manager

The Brand Marketing Manager/Assistant Manager is responsible for developing and driving the Client’s national marketing strategy in Malaysia, ensuring strong brand positioning, effective communication and impactful campaigns that support business growth. Reporting to the Head of Marketing, this role leads the planning and execution of national marketing initiative, oversees brand communications across all channels and ensures alignment between marketing activities and business objectives. The role will work closely with internal stakeholders, external agencies and the dealer network to deliver integrated marketing campaigns that strengthen brand awareness, generate demand and support sales performance. · Develop and implement national marketing strategies that strengthen the Client’s brand positioning and market presence · Propose and plan integrated marketing campaigns aligned with business objectives, product launches and sales targets · Lead annual and quarterly marketing planning, including campaign roadmaps and brand initiatives · Monitor market trends, competitor activities and customer insights to inform marketing strategies · Lead the development and execution of national marketing campaigns across digital, social media, PR, events and partnerships · Oversee product launch campaigns, brand activations and large-scale marketing initiatives · Ensure brand consistency across advertising, social media, digital platforms, showrooms and marketing materials · Manage PR initiatives, media communications and brand storytelling to enhance brand visibility · Review and approve marketing content, creative materials and campaign asserts · Manage relationships with creative, digital, media, PR and event agencies · Develop campaign briefs and ensure agencies deliver high-quality work aligned with brand standards · Evaluate agency performance and optimize campaign effectiveness · Monitor campaign performance and marketing KPIs including brand awareness, engagement, leads and conversions · Analyze campaign results and provide insights and recommendations for continuous improvement · Manage and track marketing budgets to ensure efficient resource allocation and ROI · Collaborate with Sales, Dealer Network, Product and Aftersales teams to ensure marketing initiatives support overall business objectives · Coordinate with regional or HQ marketing teams to align with global brand strategy and campaign direction · Support dealer marketing initiatives by providing campaign assets, brand guidance and communication frameworks. Requirements · Bachelor’s degree in marketing, business, communications or a related field · 4 to 6 years of marketing experience for Manager level or 3 to 5 years for Assistant manager level · Proven experience in brand marketing, campaign strategy and integrated marketing communications · Strong experience managing national marketing campaigns and brand initiatives · Excellent project management and stakeholder management skills · Strong analytical mindset with experience tracking marketing performance and campaign ROI · Experience working with agencies and managing marketing budgets · Experience in automotive, EV, technology or lifestyle industries is an advantage Benefits · Annual Leave · Medical and Hospitalisation Leave · EPF · SOCSO · EIS · Annual Bonus · 5 Working Days · Medical Insurance · Allowance