Associate Director, Web Technology

Reporting to the Senior Director, Digital Engagement Technology, the Associate Director, Web Technology oversees and enhances the Rutgers University Foundation (RUF) and Rutgers University Alumni Association (RUAA) web presence, including websites, events platforms, and giving sites.

• Manage the organization’s websites, including the primary website and event registration system. This includes executing a strategy for RUF and RUAA web properties, as well as maintaining and updating RUF and RUAA websites to ensure compliance with university, foundation, and legal requirements. The Associate Director will also oversee the creation of landing pages, microsites, event registrations, and forms as needed.
• Create event and website templates and other resources to empower brand ambassadors to promote programs and initiatives on behalf of the organization. Document, promote, and train partners on policies and best practices. Train partners to make edits to web pages, as needed.
• Ensure websites are updated in collaboration with the Leadership as well as the Marketing Communications creative team, social media team, and email team efforts.
• Participate in discussions in website design best practices to ensure that design advances RUF and RUAA priorities.
• Stay abreast of best practices and emerging trends in content development and personalized web content.
• Establish and manage website analytics frameworks to monitor performance, interpret user behavior, and generate actionable insights that inform strategic updates and enhancements.
• Manage and improve organic search engine performance and goal setting based on click-through rates, traffic, and conversions. Stay up to date with the latest trends and changes using Google Analytics, Search Engine Optimization, and major search engines.
• Demonstrated excellence in both verbal and written communication, with a strong ability to translate complex technical concepts into clear, accessible language for non-technical stakeholders.
• Other duties, as assigned.

Leadership

• Own complex projects with senior leadership support (leadership coaches and removes roadblocks)
• Set clear direction for a project
• Provide feedback, develop staff, and colleagues

Autonomy

• Establish and manage set guidelines/timeline for department/project/program
• Perform project analysis; devise and implement process improvements to optimize outcomes

Complexity

• Initiate projects, strategies and innovations within the organization
• Demonstrate a sophisticated understanding of department/project/program
• Ability to devise strategies and execute increasingly complex projects

Strategy

• Manage operational components for department
• Develop and submit budgets and other collateral materials as needed to advance a University initiative

• A Bachelor of Arts or Bachelor of Science in a related field and a minimum of at least two years of web management experience, ideally at institutions of higher education or non-profits in an integrated advancement division.
• Experience in optimizing content management tools for user experience, event management tools, and web technology (HyperText Markup Language (HTML), Cascading Style Sheets (CSS) ).
• Experience in establishing and maintaining system documentation, training materials, and user training.
• Experience with the following platforms and skills: Pantheon, Drupal, HTML/CSS, website accessibility, and Google Analytics.
• Experience with event management platforms, Google Data Studio, General Data Protection Regulation (GDPR), and US marketing laws is preferred but not required.

This position requires clarity of focus while juggling complex projects or deadlines with little physical effort. Will work evenings, weekends, or odd hours to meet organizational commitments. Typical working conditions with an absence of disagreeable elements. This position requires some early mornings and late evenings to accommodate meetings, travel, events, and external constituent’s schedules.

This is classified as an office-centric hybrid position. Colleagues working under an office-centric hybrid arrangement have a primary workstation in a university or foundation location and are in the office between one and five days a week. The frequency with which they are present in the office depends on their role and function and the interdependency of other functions.