LATAM - B2B Paid Media Specialist (Brazil Listed for Platform Purposes)

• Location: LATAM (Remote — open to candidates in any LATAM country)
• Type: Full-Time Contractor (starts with a 3-month trial)
• Pay: $1,500/month during the 3-month trial; up to $2,000/month after, based on experience and performance
• Top Requirements: 3+ years hands-on B2B paid media (LinkedIn & Google Ads) · GA4/attribution fluency · Fluent English

We're hiring a mid-level B2B Paid Media Specialist to lead our Digital pod, with paid media as your core focus. You'll own our B2B paid media engine end-to-end — LinkedIn, Google, YouTube, and programmatic — while also guiding our broader digital growth engine across web, CRO, and lead capture.

• Build and execute integrated B2B paid media strategies across LinkedIn, Google, YouTube, and programmatic.
• Translate our Ideal Customer Profile into sharp audience and account-based targeting, owning the full lifecycle from strategy through reporting.
• Report on the metrics that matter — qualified opportunities, pipeline generated/influenced, attributable revenue, ROAS, CAC, and LTV:CAC.
• Lead and manage the Digital pod, setting priorities and driving performance across paid, web, and measurement.
• Build and optimize our measurement framework using GA4, GTM, and Looker Studio.
• Drive CRO strategy through A/B testing, landing page optimization, and UX analysis.
• Align with Marketing Ops on lead flow, scoring, and nurtures within Marketo/Salesforce.
• Partner with our creative team on ad development — you don't need to design, but you know the specs and best practices each platform demands.

• 3+ years of hands-on experience running and scaling B2B paid media campaigns on LinkedIn Ads, Google Ads, YouTube, and programmatic platforms.
• Strong command of GA4, GTM, and Looker Studio, with a solid understanding of attribution modeling and B2B funnel analysis.
• Experience with A/B testing, landing page optimization, and UX principles.
• Working knowledge of B2B SEO and marketing automation platforms (Marketo or Salesforce).
• Strong communication skills — you can turn complex data into a clear story for stakeholders.
• A natural leader who sets high standards and aligns cross-functional teams (Sales, MOPS, CS).
• Practical, hands-on use of AI for briefs, QA, or content repurposing.

• A forward-looking view of SEO and the emerging AI-driven search landscape (AIO), and how it complements paid strategy.

• This is a full-time contractor role beginning with a three-month trial period at $1,500/month, moving up to $2,000/month afterward based on performance and experience.
• Open to candidates based anywhere in LATAM.
• All candidates must submit their CV in English to be considered.

We welcome applicants from all backgrounds and walks of life who meet the requirements above. If this sounds like your kind of work, we'd love to hear from you — apply now.