Sr. Digital Marketing Specialist

Own and manage website traffic growth, ensuring consistent improvement in both volume and quality through SEO, content, and social media efforts. Work closely with SEO consultants to keep the website aligned with the latest SEO and Generative Engine Optimisation (GEO) trends to drive sustained organic traffic. Establish a continuous website optimisation strategy focused on discoverability, relevance, and user engagement. Lead the content strategy framework to ensure all content formats (blogs, pages, e-books, assets) support business and marketing objectives. Ensure content direction is aligned with search intent, audience relevance, and brand positioning. Manage end-to-end social media execution with a focus on click-throughs and website visits, not just engagement metrics. Develop an integrated digital visibility strategy, ensuring consistency across website, content, and social channels. Set the strategy for marketing asset readiness and reusability to support scalable and long-term branding efforts. Act as a central coordination point between SEO, content, design, and social media functions to ensure all activities contribute directly to website traffic growth. Requirements 4–5 years of B2B IT Services Digital Marketing experience. Strong expertise in SEO (technical, transactional content, and organic lead generation) Proven experience in conversion funnel optimisation and lead qualification Hands-on experience with GA4, GTM, conversion tracking, and CRM tools Ability to drive revenue-focused growth, not just traffic Benefits Working hours: 10:00 AM – 7:00 PM Working days: 5 days a week (plus 1st & 3rd Saturdays working) Medical Insurance coverage for employees Provident Fund (PF) facility Quarterly parties and yearly outings/trips for team bonding Regular check-ins with leadership for growth and feedback Recognition awards to celebrate high performance Fun activities and team engagement sessions throughout the year