Digital Designer & Copywriter

• Design digital campaign assets, including banners, EDMs, social posts, landing page visuals and ads
• Design the promotional moments inside our products, such as subscription prompts, paywall messaging and in-app banners, and work with product and engineering to get them live
• Build reusable templates and use AI tools to produce variations at scale, so more of your time goes into ideas and quality
• Adapt creative for different platforms and formats quickly and to a high standard

• Write the copy for our campaigns: banner messages, EDM headlines and subject lines, and social captions
• Contribute ideas to campaigns where the words and visuals work together
• Test different versions of visuals and copy, and use the results (click-through, sign-ups, conversion) to make the next round better

• Help on branding projects when they come up, keeping everything consistent with our brand
• Pick up small print projects, such as adapting digital campaigns into print ads for the newspaper

• 3+ years in graphic or digital design, ideally in-house, at an agency or in a media company
• A portfolio that shows strong digital marketing work
• Confident writing short-form marketing copy, such as headlines, taglines and social captions, with examples to show
• A good eye for layout, typography and visual hierarchy
• Clear, punchy written English, with a feel for tone and for what makes people click
• Comfortable using AI tools in your day-to-day work, with the judgement to know when the output isn't good enough
• Able to juggle several projects and turn work around quickly
• Good knowledge of Figma and Adobe Creative Suite

Candidate with the following skill/experience will be an advantage:

• Knowledge of the Greater Bay Area market and platforms such as WeChat and Xiaohongshu
• Motion or basic video editing skills for social content
• Experience with subscription or conversion-focused marketing

Work location will be at Causeway Bay office.

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